“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis

In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers.

She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/

TLDR: In this episode you will learn

• How data speaks to your attribution and budgeting

• What co-marketing is and how to utilize it for your law firm

• The most common marketing mistakes law firms make

Founder & CEO of Market Domination, Seth Greene, sits down with LAWsome host, Tanner Jones, to share his wisdom on the lost and dying art of law firm referrals. He touches on how to create a well-rounded podcast, book your dream guests, and establish meaningful relationships that will help expand your law firm’s reach.

Tune in to learn how to leverage these connections to drive long-term success for your firm. Maximize your reach, heighten brand advocacy, and increase the number of cases coming across your desk!

You can connect with Seth on his LinkedIn here (20) ★ Seth Greene ★ | LinkedIn- and his website - Home - Market Domination

TLDR: In this episode, you will learn

• How to create a more efficient referral system

• How to build a contact list of your dream podcast guests AND book them for your show

• How meaningful engagements with your local community can expand your reach

Is your law firm falling behind when it comes to technology? Are you unsure about what types of technology your law firm should be investing in? Is it unclear whether your investment in technology is delivering the results you expected? If you answered yes to any of these questions–this LAWsome episode is for you!

You could be saving time, money, and headaches by digitizing your law firm. How? Daniel Steinberg, Co-Founder and CEO of Lawbrokr sits down with LAWsome host, Tanner Jones to explore a phased approach to introducing technology with better long-term results, how to enhance your clients’ experience, and the importance of data privacy.

You can connect with Daniel on his LinkedIn here https://www.linkedin.com/in/dsteinberg9 and his website https://www.lawbrokr.com/

TLDR: In this episode you will learn

• How to start digitizing your law firm

• How to measure the success of your technology investments

• How digitizing can improve your relationship with clients and potential clients

When searching for an attorney, emotions tend to be at their highest. People who seek lawyers are often facing hardships unlike ever before.

Atticus Family Law firm director, Natasha Vondracek explores the topic of client care with LAWsome host, Tanner Jones.

How does your law firm convey to a potential client that they are more than just a number or a case on your desk? Natasha shares her expert insights with us in the latest LAWsome episode.

You can connect with Natasha on her LinkedIn here - https://www.linkedin.com/in/natasha-vondracek/ and her website - https://atticusfamilylaw.com/

TLDR: In this episode you will learn

• How to create a personalized approach to client care

• How to instill a nurturing culture among your staff

• The importance client care plays in reputation management

Good help is hard to find these days! LAWsome host Tanner Jones sits down with President and Co-founder of Regents Remote Services, Jason Melton, to chat about how to find, hire, and manage remote talent for your law firm.

Jason’s 20+ years of legal experience means that he knows how to hire highly qualified individuals for law firms. From initial screenings to in depth interviews, he discusses creating a diverse culture with individuals who are excited to partner with your firm. Find out how in this episode!

You can connect with Jason on his LinkedIn here - https://www.linkedin.com/in/jason-melton-%F0%9F%8C%9F-206990/ and his website - https://regentsrs.com/

TLDR: In this episode you will learn

• How to find remote talent the easy way
• How to hire qualified individuals
• How to manage a remote team

Criminal Defense Attorney and Youtube Influencer, Jeff Hampton shares his secrets with us on how to start a Youtube channel that will bring your law firm cases!

Jeff’s channels see more than 15 million views per month organically (without paid advertising.) In this LAWsome episode he touches on overcoming challenges in content creation, the importance of video marketing in branding, and strategies for monetizing Youtube channels for law firms.

You can connect with Jeff here:

• YouTube Channels:

• • Hampton Law: YouTube Channel

  • Jeff Hampton: YouTube Channel

  • YouTube Rainmakers: YouTube Channel

• Social Media Handles:

• • Instagram: @YouTubeRainmakers

  • Facebook: Facebook Profile

  • LinkedIn: Jeff Hampton LinkedIn

TLDR:

• Consistency and patience is key in growing a Youtube channel.

• Learn hooks that will help engage your audience and keep them watching.

• Your Youtube content should help solve your client’s problem.

Intake woes got your law firm down? Nick Werker, Answering Legal's Marketing Director, has you covered. He sits down with Tanner Jones on this week's episode of our LAWsome podcast to discuss legal intake issues you may not know your firm has and how to fix them.

Nick chats about common intake challenges law firms face—like inconsistent processes, a lack of clarity around who’s handling calls, and intake questions that drag on and lose potential clients’ interest.

He shares advice on streamlining intake so you can best connect with clients from their first contact with you, and emphasizes that firms that do not adapt to creating video content will be left behind.

Connect with Nick on his LinkedIn here - https://www.linkedin.com/in/nicholas-werker/ and by visiting www.answeringlegal.com

TLDR:

• Legal intake is your law firm’s first impression–it’s crucial to get it right.

• Streamlining the intake process will help turn your leads into clients.

• Video content is a must for law firm marketing strategies.

LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal.

Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth.

Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/ and by visiting https://atlinjurylawgroup.com/

TLDR:

• Social media can open up unexpected opportunities for business growth

• Leadership development is crucial for business success

• Personal branding is about being vulnerable and true to yourself