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Publisher's Summary

In the style of The Tipping Point or Freakonomics, a groundbreaking book that will change the way you look at the world.

The fearless Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing work on how Eastern Europe faced the crimes of Communism, garnered both the National Book Award and the Pulitzer Prize. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She explains how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism.

Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.

©2011 Tina Rosenberg (P)2011 Random House

Critic Reviews

"Sweepingly ambitious...Rosenberg’s case studies are as different as they are fascinating...the ideas in Join the Club are exciting, and they immediately make one consider professional and personal obstacles in one’s own life that might be amenable to a 'join the club' solution. It is an empowering idea." (Newsweek)

"Tina Rosenberg has cracked a code that reveals how people change for the better. She has found the common humanity in human communities across the earth. Join the Club will open your mind to the ways in which we can heal our world." (Tim Weiner, author of Legacy of Ashes)

"Pulitzer Prize-winning journalist Tina Rosenberg spots a brewing social phenomenon: the power of groups to motivate positive changes. Using stories to illustrate this premise in action, Rosenberg describes how positive peer pressure reduced teen smoking in the U.S., improved the health and prosperity of Indian villages, helped minority students earn the highest grades, and hastened the fall of Slobodan Milosevic." (The Daily Beast, 2011''s Most Anticipated Books)

What listeners say about Join the Club

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    2 out of 5 stars

nothing new here

Well narrated recap of a few interesting situations where the "group" solution beat out a go-it-alone strategy.
Nothing breakthrough here.