
It's Not TV
The Spectacular Rise, Revolution, and Future of HBO
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Narrado por:
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Steven Jay Cohen
“A read so riveting, it's not hard to imagine watching it unfold on Sunday nights.”—The Associated Press
“An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.”—Eric Deggans, NPR’s “Books We Love”
“It’s Not TV proves to be a lively companion to all these shows.”—Andrew O’Hagan, The New York Review of Books
The inside story of HBO, the start-up company that reinvented television—by two veteran media reporters
HBO changed how stories could be told on TV. The Sopranos, Sex and the City, The Wire, Game of Thrones. The network’s meteoric rise heralded the second golden age of television with serialized shows that examined and reflected American anxieties, fears, and secret passions through complicated characters who were flawed and often unlikable. HBO’s own behind-the-scenes story is as complex, compelling, and innovative as the dramas the network created, driven by unorthodox executives who pushed the boundaries of what viewers understood as television at the turn of the century. Originally conceived by a small upstart group of entrepreneurs to bring Hollywood movies into living rooms across America, the scrappy network grew into one of the most influential and respected players in Hollywood. It’s Not TV is the deeply reported, definitive story of one of America’s most daring and popular cultural institutions, laying bare HBO’s growth, dominance, and vulnerability within the capricious media landscape over the past fifty years.
Through the visionary executives, showrunners, and producers who shaped HBO, seasoned journalists Gillette and Koblin bring to life a dynamic cast of characters who drove the company’s creative innovation in astonishing ways—outmaneuvering copycat competitors, taming Hollywood studios, transforming 1980s comedians and athletes like Chris Rock and Mike Tyson into superstars, and in the late 1990s and 2000s elevating the commercial-free, serialized drama to a revered art form. But in the midst of all its success, HBO was also defined by misbehaving executives, internal power struggles, and a few crucial miscalculations.
As data-driven models like Netflix have taken over streaming, HBO’s artful, instinctual, and humanistic approach to storytelling is in jeopardy. Taking listeners into the boardrooms and behind the camera, It’s Not TV tells the surprising, fascinating story of HBO’s ascent, its groundbreaking influence on American business, technology, and popular culture, and its increasingly precarious position in the very market it created.
©2022 Felix Gillette (P)2022 Penguin AudioListeners also enjoyed...




















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“A revealing picture of a cultural and business institution from its beginnings to the challenges it now faces. . . . A fascinating account of HBO’s business practices show how the cable network and eventual streaming service struggled to keep up with the world it helped create. . . . Gillette and Koblin’s deep reporting and sourcing are what make It’s Not TV come together so well. The result is a read so riveting, it’s not hard to imagine watching it unfold on Sunday nights."—The Associated Press
“An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.”—Eric Deggans, NPR’s “Books We Love”
“It’s Not TV proves to be a lively companion to all these shows.”—Andrew O’Hagan, The New York Review of Books
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Worth a listen - even if you’ve heard the other one.
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The history of the industry, shows, and key players
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Excellent
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A great HBO history with more focus on the modern era
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Well researched and interesting
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Riveting for anyone interested in this legendary brand
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As a content creator
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Fantastic book
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Important and Engrossing
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It's not TV. It's DEI.
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