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Publisher's Summary

Of all the things that can make or break your business, the most critical is experience. 

Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential factor is important to their bottom line. 

It’s All About CEX! breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one. Containing long-term strategies as well as immediate action items, this book will teach you how to: 

  • Make everybody feel genuinely appreciated 
  • Personalize your customer service 
  • Discover your employees’ untapped potential 
  • And more 

You have the ability to improve people’s lives. 

It’s All About CEX! reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.

©2018 Jason S. Bradshaw (P)2019 Jason S. Bradshaw

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  • dave
  • 12-15-20

great as a short audiobook

really easy to listen to , light and re-affirming. So rather similar to listening to a favourite podcast, in this case on CX
but not for you if you really want to deep dive on the topic and looking for in-depth operational insight.

In this case the author is even more of an advocate on employee engagement, in order to deliver the best CX, than his peers in CX. Which certainly brought some new insights.

Shame about the title. I bought this book trying to ignore the gimmick of having 'CEX' in big capitals. I nearly didn't buy it because i thought it would be full of cheap gimmicks like the title. Unfortunately no reviews to help me on the decision. SO i took the leap. Happy to say the book does not reflect the cheap title.

An additional comment, an audiobook 3hrs 9 seconds on this huge topic should set your expectations on the detail you are going to get.