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Publisher's Summary

"Thinking like a poor person will keep you poor. Thinking like a wealthy person will make you wealthy. I would like to show you exactly what the differences between the two ways of thinking are and how you can use them in your favour." (Douglas Kruger)

Being rich is not normal: most people never achieve wealth in their lifetime. The very word "rich" describes a state beyond the median, and therein lies an important lesson.

To become rich, you will have to think radically differently from the way most people around you think. Do you know what those specific differences may be? Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families, and businesses in generational cycles of poverty. He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential.

Escape poverty. Raise your value. Change the trajectory of your story. It all begins with the way you think.

Douglas Kruger is a business strategist, author and global speaker. He helps organisations untangle the thinking that makes them industry dinosaurs and shows them where all the levers are for real-world innovation and growth. Douglas is also the author of Own Your Industry, Relentlessly Relevant, How to Make Your Point Without PowerPoint, and They're Your Rules, Break Them!, published by Penguin. View his videos on growth techniques at www.douglaskruger.co.za or follow him on Twitter: @douglaskruger.

©2016 Penguin Random House SA (P)2017 Douglas Kruger

What listeners say about Is Your Thinking Keeping You Poor?

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    5 out of 5 stars

Douglas Kruger is an Absolutely Profound Writer

Douglas Kruger is an Absolutely Profound Writer, and Speaker. Who in my opinion... has the most Brilliant way of Simplifying the Intimidating understanding of the Rich... into Simple Fundamentals of Wealth growth. I Truly loved this book, and am already Proactively using his advice in my every day life. I seriously can't recommend this it enough. I also subscribe to his YouTube channel. Which I Really recommend to every one as well. Douglas has something Sincere & Uniquely Special to share every day. Thank you Douglas for working so hard to write this. It is a gift that I believe can change a Generation for the Better. Cheers!

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Most Pertinent Financial Book

I have read many great financial books. However, none spoke to me more personally and deeply like this majestic offering from Douglas Krueger. I guess it is because he connected at a very relatable and empathetic level. As he is a fellow African familiar with our unique problems and beliefs regarding wealth, I guess that's good enough reason why.

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Proper mind shift

It's a proper mind shift. Especially the difference in good/bad actions vs actions that generate money.

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Every man on earth needs to hear this!

I read 2-300 books per year. Nothing has ever blown me away like this book. It has answered many of the questions that I’ve struggled to find answers to for many, many years. This should be required education for every man on earth!

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A highly recommende message

Douglas encapsulates the thinking of rich and poor and presents it crisply, with enough examples to keep it interesting.

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Excellent book!

Excellent book for entrepreneurs trying to establish themselves as true wealth builders in the economy. Excellent insight into the division of mindset and thinking of those who truly generate wealth and how to renew and align both your thinking and behavior to long lasting results.

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This has changed my whole mindset around money

Douglas Kruger 'a book, Is Your Thinking Keeping You Poor should be read by EVERYONE. As a pathetically struggling and starving entrepreneur, I had no idea how much my mindset was holding me back. If you're deciding whether or not to get this book, it's worth whatever it might cost to get this information and implement it.

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Informative

Very easy to understand and simple to follow. I highly recommend this to anyone who wants to stop thinking negative in their situations.

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Great read / listen

Definitely going to listen one more time.
Highly recommended.
Simple and precise. Great work from Douglas

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Must read

Too many valuable points, i have to read this again. thank you for this book

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  • Anonymous User
  • 04-24-20

Good principles, but OMG sexist

I would love Douglas Kruger to reread his book through the eyes of a woman. I am half way through and the only representation of women so far are:

1. A woman with working class thinking (i.e. keeping her poor).
2. A woman who makes poor choices about money, even if she thinks she's being sensible.
3. Prostitutes at different price points as an illustration for having value in your worth. Yes, really.
4. A woman who is now risk averse in dating men due to previous failure in love.
5. A woman who has made poor choices about a man because she has given her power to him.
6. Women being "dancing girls"
7. Women being "bunny girls"
8. His wife made the decision to say no to a promotion. A good decision - but the potential power of her decision was diluted because of his long description in how hard that was for them both.

Men are the ones driving Ferraris, making lots of money, takings risks, being successful - even the fictional Joe Consultancy was more successful and prosperous than any woman in the book. Seriously, I'm sick of this.

As I say: good principles - I'll finish the book - but OMG sexist.

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  • Anthony
  • 01-08-20

Seriously!

this book is that golden nugget you dont expect to find.
narration was good.
found the author on youtube talking about the book and kept my attention while continuously making me think.
plan to re-listen for anything I may have missed.

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  • Casper’s Life
  • 11-26-19

Outstanding !

I really enjoyed the book, this guy was born for public speaking!
Love the ideas and every single tip.

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  • SvP
  • 10-06-19

Excellent book, food for thought.

Very good overview of conscious and unconscious biases to overcome to improve your finances. Some were confronting, hard truths to swallow, but true nonetheless.