• Is Your Thinking Keeping You Poor?

  • 50 Ways the Rich Think Differently
  • By: Douglas Kruger
  • Narrated by: Douglas Kruger
  • Length: 6 hrs and 46 mins
  • 4.7 out of 5 stars (148 ratings)

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Is Your Thinking Keeping You Poor?  By  cover art

Is Your Thinking Keeping You Poor?

By: Douglas Kruger
Narrated by: Douglas Kruger
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Publisher's summary

"Thinking like a poor person will keep you poor. Thinking like a wealthy person will make you wealthy. I would like to show you exactly what the differences between the two ways of thinking are and how you can use them in your favour." (Douglas Kruger)

Being rich is not normal: most people never achieve wealth in their lifetime. The very word "rich" describes a state beyond the median, and therein lies an important lesson.

To become rich, you will have to think radically differently from the way most people around you think. Do you know what those specific differences may be? Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families, and businesses in generational cycles of poverty. He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential.

Escape poverty. Raise your value. Change the trajectory of your story. It all begins with the way you think.

Douglas Kruger is a business strategist, author and global speaker. He helps organisations untangle the thinking that makes them industry dinosaurs and shows them where all the levers are for real-world innovation and growth. Douglas is also the author of Own Your Industry, Relentlessly Relevant, How to Make Your Point Without PowerPoint, and They're Your Rules, Break Them!, published by Penguin. View his videos on growth techniques at www.douglaskruger.co.za or follow him on Twitter: @douglaskruger.

©2016 Penguin Random House SA (P)2017 Douglas Kruger

What listeners say about Is Your Thinking Keeping You Poor?

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  • Overall
    5 out of 5 stars

Douglas Kruger is an Absolutely Profound Writer

Douglas Kruger is an Absolutely Profound Writer, and Speaker. Who in my opinion... has the most Brilliant way of Simplifying the Intimidating understanding of the Rich... into Simple Fundamentals of Wealth growth. I Truly loved this book, and am already Proactively using his advice in my every day life. I seriously can't recommend this it enough. I also subscribe to his YouTube channel. Which I Really recommend to every one as well. Douglas has something Sincere & Uniquely Special to share every day. Thank you Douglas for working so hard to write this. It is a gift that I believe can change a Generation for the Better. Cheers!

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    3 out of 5 stars
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Not impressed

It doesn’t really tell you anything that you don’t know if you’re at a certain age.

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    5 out of 5 stars
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    5 out of 5 stars

One of my favorite books

This is one of my favorite financial books. I will definitely be recommending it to friends and family. Our lives are in our own hands. Every single choice we make directs and guides us. Most people do what's easy and make excuses. I realized this years ago and my life has improved massively. This book explains a lot of those concepts and is well worth a listen or read.

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  • Overall
    5 out of 5 stars

out of the park!

Kruger hits the ball out of the park with this one! Designed for everyone with a victim mentality but addresses South African issues in particular. It's almost like a "start here to get your life in order" It distills multiple ideas from great names and makes them available to those who may not have heard them before. I always refer people to this book and wish it was available in print in the U S A !

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    5 out of 5 stars
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Great as always. Doug is just on another level.

Great as always. Doug is just on another level. I recommend it to anyone who wants to grow their wealth.

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Most Pertinent Financial Book

I have read many great financial books. However, none spoke to me more personally and deeply like this majestic offering from Douglas Krueger. I guess it is because he connected at a very relatable and empathetic level. As he is a fellow African familiar with our unique problems and beliefs regarding wealth, I guess that's good enough reason why.

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    4 out of 5 stars
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Proper mind shift

It's a proper mind shift. Especially the difference in good/bad actions vs actions that generate money.

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    5 out of 5 stars
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Every man on earth needs to hear this!

I read 2-300 books per year. Nothing has ever blown me away like this book. It has answered many of the questions that I’ve struggled to find answers to for many, many years. This should be required education for every man on earth!

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A highly recommende message

Douglas encapsulates the thinking of rich and poor and presents it crisply, with enough examples to keep it interesting.

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    5 out of 5 stars
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Excellent book!

Excellent book for entrepreneurs trying to establish themselves as true wealth builders in the economy. Excellent insight into the division of mindset and thinking of those who truly generate wealth and how to renew and align both your thinking and behavior to long lasting results.

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  • Anonymous User
  • 04-24-20

Good principles, but OMG sexist

I would love Douglas Kruger to reread his book through the eyes of a woman. I am half way through and the only representation of women so far are:

1. A woman with working class thinking (i.e. keeping her poor).
2. A woman who makes poor choices about money, even if she thinks she's being sensible.
3. Prostitutes at different price points as an illustration for having value in your worth. Yes, really.
4. A woman who is now risk averse in dating men due to previous failure in love.
5. A woman who has made poor choices about a man because she has given her power to him.
6. Women being "dancing girls"
7. Women being "bunny girls"
8. His wife made the decision to say no to a promotion. A good decision - but the potential power of her decision was diluted because of his long description in how hard that was for them both.

Men are the ones driving Ferraris, making lots of money, takings risks, being successful - even the fictional Joe Consultancy was more successful and prosperous than any woman in the book. Seriously, I'm sick of this.

As I say: good principles - I'll finish the book - but OMG sexist.

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  • Anthony
  • 01-08-20

Seriously!

this book is that golden nugget you dont expect to find.
narration was good.
found the author on youtube talking about the book and kept my attention while continuously making me think.
plan to re-listen for anything I may have missed.

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  • Casper’s Life
  • 11-26-19

Outstanding !

I really enjoyed the book, this guy was born for public speaking!
Love the ideas and every single tip.

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  • SvP
  • 10-06-19

Excellent book, food for thought.

Very good overview of conscious and unconscious biases to overcome to improve your finances. Some were confronting, hard truths to swallow, but true nonetheless.

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