Episode 344 Part 1 hosts Dr David Eccleston (Cosmetic Physician from Birmingham, UK)

In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

• Part 1 (this episode) is available to listen to on all of your favourite podcast apps.
• Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist)

In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding .

00:00 Introduction
00:55 Meet Our Guest: Dr David Eccleston
01:50 Part One vs App Exclusive
03:30 David Background Journey
05:05 How Toxins Evolved
07:00 Early Days With Botox
09:40 Consultation Framework
13:40 Handling Top Ups Pricing
14:20 Managing TikTok Patients
20:35 Off Label Ethics Safety
23:40 Learning Off Label Properly
25:50 Choosing Your Go To Toxin
26:25 Six Ds Technique Begins
29:55 Injection Technique Details
30:20 Switching Toxins Safely
31:40 Aftercare Advice Today
34:40 Aftercare Myths Explained
37:10 Pregnancy Breastfeeding Policy
41:10 Bruising Pain Expectations
43:25 Preserved Saline Benefits
46:20 Reducing Bruising Strategies
49:40 Needle Size Brand Choices
50:45 Systemic Risk Online Claims
55:55 Aminoglycosides Contraindication
57:50 Wrap Up & Part Two Teaser

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Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients.

We explore:

• How SEO and website optimisation are more important due to how tools like ChatGPT search the web.
• How patients can take up to 12 months with numerous touchpoints before converting to a booking
• The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram.
• Tool likes 'AnswerThePublic' to understand what patients are Googling
• The benefit of writing experience-based blog articles on your website
• TLDR summaries for AI visibility
• Email marketing segmentation
• Cautious AI tool use inclusing chatbots and note-takers
• LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources
• IA Community - Inside Aesthetic's new upcoming app

00:00 Introduction
00:42 Special Guest: Rick O'Neil - Returns and AI Shift
01:37 MCAS Recap and Business Focus
02:46 Rick Background and LTF Story
07:10 Big Digital Changes Explained
11:54 Zero Moment of Truth
18:08 Build a Content Ecosystem
18:44 Answer the Public Workflow
20:37 Write Blogs That Rank
22:32 Repurpose and TLDR for AI
26:58 Client Adoption and Practical Tips
29:49 Budgeting and Marketing Mindset
33:56 Content Creation vs Distribution
38:07 SEO Basics and Technical Fixes
42:56 SEO Intent Signals
44:28 AI Tools for Clinics
48:04 Websites in 2026
51:12 Social Media That Converts
56:50 Search Meets Instagram
58:20 Black Belt Digital Platform
01:07:52 Listener Questions
01:12:08 Future Patient Journey
01:15:36 Where to Start Now
01:18:17 Final Wrap and Plugs

Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder.

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Episode 342 hosts Aisling Walsh (Registered Nurse from Sydney, Australia).

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business owner.

00:00 Introduction
00:41 Special Guest: Aisling Walsh
02:21 From Ireland To Australia
04:25 From Nursing To Aesthetics
06:25 First Injecting Training And Mentorship
09:49 Building Skills Safety And Clientele
12:12 Balancing Mum Life And Business
14:08 Becoming An Owner And Outsourcing
16:58 Buying The Clinic
22:00 Valuation Risk And Worst Cases
27:55 Owner Reality: Admin Days
31:47 Skin First Philosophy
32:15 Injecting Day Breakdown
34:10 Team Management Tips
36:59 Regulations And Competition
39:30 Buying The Right Device
41:54 Results Over Products
44:41 Brand Refresh And Socials
50:28 Pricing And Patient Journey
54:44 Future Plans And Exit
57:27 Summary and End

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