Influencer Marketing for Beginners & Social Media Secrets

Your Guide to Building a Successful Personal Brand Using YouTube, Instagram, Facebook, TikTok & Pinterest

By: Adrian Peck

Narrated by: Scott Layfield

Length: 4 hrs and 30 mins

Publisher's summary

The rise of social media has created alternative methods of advertising for companies. Gone are the days where companies would reach their customers through newspapers or television commercials. It is now more affordable to connect with customers through online channels such as social media platforms. Companies have done an impressive job following their customers and establishing their brands within the same platforms that their customers enjoy. However, over the years, there have been questions surrounding brand trust, with many consumers challenging the authenticity of the message shared by brands.

There has been significant research compiled regarding customer sentiments on brand communication. One of the main insights found was that customers trusted messages shared by their peers over messages shared by brands. The assumption is that companies have an agenda to make profits, but our peers seek to educate and empower us. This key assumption is one of the driving forces, which has led to the growth of influencer marketing. Influencer marketing allows ordinary individuals to promote the services and products of companies to their specific target audience. Companies pay to have an influencer with a large following on popular social media platforms to advertise their offerings on their behalf. This business strategy has dramatically increased companies’ return on investment (ROI) and helped build brand integrity among customers.

This book will be a valuable resource to all those individuals who are interested in becoming social media influencers. The listener will learn the ins and outs of social media marketing and some exclusive tactics and strategies on using social media platforms such as Facebook, Instagram, YouTube, TikTok, and Pinterest to develop and grow an audience. Listeners will also learn how to create authentic personal brands that will help attract companies, provide them with a unique positioning in the market, and monetize their social media accounts. After listening to this book, listeners will feel motivated to capitalize on this new movement toward influencer marketing and begin to operate their own marketing enterprises.

©2020 Adrian Peck (P)2021 Adrian Peck

Great Introduction

With social media becoming more and more important for success it is necessary for anyone who is running a business or brand to understand how to use social media to grow sales or customers. This audiobook does a great job of outlining all the different social media platforms one can use to benefit their brand or business. A must have!!!

Very helpful!!

I’ve recommended this book to one of my colleagues who’s trying to build up his social media branding. Lots of great strategies!

Getting Paid to be You!

Influencer Marketing for Beginners is brilliant, especially Chapter 2. As a believer that we will be happier if we truly know ourselves and be ourselves, this chapter opens people's eyes to living your truth. A must listen for all of us trying to figure out what our "brand" is and how to present it to the world.

Very great!

Social media is huge right now and this audiobook provided me with so much insight into the social media world! I particularly enjoyed the content covering Tiktok, since that is totally blowing up right now for small businesses. I can't wait to take what I learned and put it to good use!

The Secrets Are Out Now!

The concept(s) of influencer marketing make perfect sense with this insight. This book indeed equips startups and beginners on the essentials to get rolling fast. I recommend it.

Tons of Information!

Great amounts of information for any entrepreneur to obtain, and have great success in his/her endeavors.

Must have!

An amazing insight into influencer marketing and social media ads! I look forward to applying some of these lessons to my own business!

Perfect for me

As a new only entrepreneur, it's hard to keep up with the big timers. I'm just trying to get a piece of the pie and found it hard. With these tips and tricks throughout the book, I'm sure I'll get more than a piece !