In this episode of In The LOOP, Jordan Jo sits down with Susan Maddox for a conversation rooted in resilience, legacy, and what it truly means to build something that lasts.

From growing up on a farm in Wyoming to becoming one of the most influential women in the Western industry, Susan shares the story behind the creation of the Best Hat Store and the rise of American Hat Company into one of the most recognizable brands in rodeo today.

But what stands out most isn’t just the success of the brand… it’s the heart behind it.

Susan opens up about her love story with Keith Maddox, the foundation they built together, and the unwavering belief in “Positive Times” that continues to shape American Hat Company today. She shares the hard moments too—from losing nearly everything in a devastating factory fire to carrying on the legacy after Keith’s passing.

They talk about the importance of doing the right thing in business, supporting the next generation through the Keith Maddox Memorial Scholarship, and why faith, family, and integrity remain at the center of everything American Hat stands for.

At the core of it all is a simple belief:

Be positive. Work hard. And never stop showing up.

This episode is a reminder that true legacy isn’t built overnight… it’s built through perseverance, purpose, and the people you choose to impact along the way.

🎧 Tune in to hear how Susan Maddox is continuing the Positive Times legacy, empowering the next generation, and proving that grit, kindness, and authenticity still matter in the Western industry today.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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New Episodes Every Thursday @ 9a ET on Rodeo Live YT

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Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

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In this episode of In The LOOP, Jordan Jo sits down with Haven Meged—a World Champion tie down roper—for a conversation rooted in grit, perspective, and what it really takes to stay at the top of the sport.

From growing up in Miles City to building a career in the most competitive roping environment in the world, Haven shares how his foundation outside the arena shaped everything about the way he competes today.

But what stands out most isn’t just the gold buckle… it’s the mindset behind it.

They talk about what it means to compete against the best every single day, the role of horsepower in today’s game, and how building a program alongside Shelby has elevated both of them to another level.

At the core of it all is a simple belief:

Focus on what’s in front of you—and go to work.

This episode is a reminder that success in rodeo isn’t built in the big moments… it’s built in the daily decisions, the hard lessons, and the willingness to keep showing up.

🎧 Tune in to hear how Haven Meged is staying in the fight, chasing the next level, and proving that nothing is ever guaranteed.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of In The LOOP, Jordan Jo sits down with Blakely Boardman and Emmry Edwards—two rising stars in breakaway roping—for a conversation rooted in growth, confidence, and the future of women’s rodeo.

At just 14 and 16 years old, these two are already competing—and winning—on some of the biggest stages in the sport. But what stands out most isn’t just their talent… it’s their mindset.

From jackpot arenas to PWR, they share what it looks like to chase big goals at a young age—while staying grounded in hard work, family, and the love of the game.

They open up about competing against the best, learning from every run, and why they truly believe they belong in the box with anyone.

At the core of it all is a simple belief:

Work just as hard—and you’re on the same level.

This episode is a reminder that the future of breakaway roping is already here… and it’s only getting faster.

🎧 Tune in to hear how Blakely Boardman and Emmry Edwards are chasing big stages, big wins, and even bigger dreams.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.