In this episode of In The LOOP, Jordan Jo sits down with Kenny Russell—the owner of Russell Feed & Supply—for a conversation about humble beginnings, hard work, and building an American dream that can last for generations.

Kenny’s journey began in 1975 when his high school agriculture teacher helped him land a job at a local feed store for just $1.60 an hour. What started as a part-time position became a lifelong career—one built by unloading trucks by hand, serving customers well, and learning from mentors who believed in him.

After working for the original owners for more than 22 years, Kenny was given the opportunity to purchase the business. Today, Russell Feed & Supply has grown from three locations into a family-run company with 12 stores, hundreds of employees, and deep roots throughout the agricultural community.

Kenny shares how customer service became the foundation of the company, why he hires for personality and trains for skill, and what it takes to compete against big-box retailers while remaining locally owned and operated.

They also talk about investing in employees, creating opportunities for the next generation, working alongside his daughter Megan, and why surrounding yourself with the right people can shape the direction of your life.

At the heart of Kenny’s story is a simple reminder: The American dream is still alive—but you have to be willing to start at the bottom, remain patient, take care of people, and keep showing up.

🎧 Tune in to hear how Kenny Russell turned a $1.60-an-hour feed store job into a lasting legacy built on faith, mentorship, service, and more than 50 years of hard work.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

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Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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In this episode of In The LOOP, Jordan Jo sits down with Neil Shultz—a financial advisor turned trusted friend—for a conversation rooted in ownership, discipline, and building a life beyond the rodeo arena.

What started as a simple phone call with “$2,000 to invest” turned into something much bigger… a full shift in mindset around money, priorities, and the future.

Neil brings a perspective that most in the rodeo world don’t always have access to—one that challenges the way we think about income, debt, and what happens when the rodeo road slows down.

They talk about paying yourself first, understanding good versus bad debt, and why having a plan matters more than how much money you start with.

At the core of it all is a simple belief: If you don’t have a plan… you’re already behind.

This episode is a reminder that success isn’t just about what you win in the arena… it’s about what you build after it.

🎧 Tune in to hear how Neil Shultz is helping rodeo athletes take control of their future—one decision at a time.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

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In this episode of In The LOOP Podcast, Jordan Jo Hollabaugh sits down with one of barrel racing’s most respected champions, Sherry Cervi.

A 19-time NFR qualifier and four-time world champion, Sherry has built a career defined by great horses, quiet confidence, deep faith, and the people who helped shape her along the way.

From growing up on Potter Ranch with rodeo in her blood, to learning horsemanship from her mom and mental toughness from her dad, Sherry reflects on the foundation that carried her through decades of competition.

She shares stories behind some of the legendary horses that changed her life, including Troubles, Hawk, De Niro, and Stingray, while also opening up about the breeding program her father believed in so deeply. From De Niro’s lasting influence to Stingray’s next generation, Sherry talks about what it means to carry on a legacy through horses that continue to impact the industry.

This conversation also goes far beyond gold buckles.

Sherry talks about the importance of appreciating the small moments, staying grateful for the people who help you along the way, and using your story to give hope to someone else. Through loss, purpose, faith, and the western industry that has surrounded her, she shares what it means to keep showing up, keep learning, and keep giving back.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.