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Iacocca  By  cover art

Iacocca

By: Lee Iacocca,William Novak
Narrated by: Lee Iacocca
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Publisher's Summary

“Vintage Iacocca... He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero.... His career is breathtaking.” (Business Week)

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. 

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. 

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

Please note: This audiobook is abridged.

©2007 Lee Iacocca with William Novak (P)2007 Random House, Inc. Random House Audio, a division of Random House, Inc.

Critic Reviews

“Vintage Iacocca... He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero.... His career is breathtaking.” (Business Week)

What listeners say about Iacocca

Average Customer Ratings
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  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

where is the rest of the book?

What would have made Iacocca better?

I had the cassette version in the 90's. This book has only about 15% of the content. Why don't you tell us this is only a small portion of the original version before we buy it?

10 people found this helpful

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    1 out of 5 stars
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not a biography

What would have made Iacocca better?

this is a very superficial account of the mans life very little insight into what makes him tick, cant really learn much from this

Has Iacocca turned you off from other books in this genre?

no

How could the performance have been better?

a true detailed biography not the huge gaps like this one

You didn’t love this book... but did it have any redeeming qualities?

cant say so

Any additional comments?

don waste the credit

7 people found this helpful

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    1 out of 5 stars
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Not a book

Not a book or autobiography. Looks like the cover of the book, but not a book. I feel scammed.

4 people found this helpful

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    1 out of 5 stars
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Misleading

Thought it was his whole autobiography for a great price. Just an hour of interviews. Dissapointed

1 person found this helpful

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    1 out of 5 stars
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Not the book

Very disappointed that this wasn't the actual book. Luckily I only bought it with credits, but I still feel ripped off.

1 person found this helpful

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    1 out of 5 stars
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    2 out of 5 stars
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Uh, why was I sold an advertisement for a book?

I read this book when it came out back in the 1980's and when I saw it advertised, I thought I would enjoy hearing Iacocca read it to me.

What I didn't realize was that this is a 55-minute advertisement for the book shown in the photo. A salesman pitches the book, a soundbite of Iacocca from the book, followed by another pitch for the book, soundbite of Iacocca reading what the salesman just told you he would cover, rinse and repeat. I got about 4 or 5 rotations of selling the book with brief Iacocca excerpts into the book, realized I had been had, and gave up.

I gave 2 stars for performance because you do get to hear Iacocca read parts of his book, but the bad review is because this really should have just been the book as advertised and not an advertisement of the book.

As Ralphie says in "A Christmas Story"..... "A crummy commercial?". Somehow, yes. Very surprised Audible is selling this.

1 person found this helpful

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    1 out of 5 stars
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NOT THE BOOK

It only has 2 Chapters. FCUK This Crap.

The whole book was expected when I selected this.

BOO Audible!

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    1 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars

This is not the full book

This product is a one hour interview, not the full book. Not worth wasting a credit on.

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    5 out of 5 stars
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Outstanding!

Every business person should listen to this outstanding audio program. In fact, every American should listen to it!

Mark Bowser
Author of “Sales Success” with Zig Ziglar

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    3 out of 5 stars
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    5 out of 5 stars

What there was of it was good

that wasn't a book, that was an article. too short. can't believe that was all he had to say