Iacocca

By: Lee Iacocca, William Novak

Narrated by: Lee Iacocca

Length: 55 mins

Publisher's Summary

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

©2007 Lee Iacocca with William Novak (P)2007 Random House, Inc. Random House Audio, a division of Random House, Inc.

where is the rest of the book?

What would have made Iacocca better?

I had the cassette version in the 90's. This book has only about 15% of the content. Why don't you tell us this is only a small portion of the original version before we buy it?

2 of 2 people found this review helpful

not a biography

What would have made Iacocca better?

this is a very superficial account of the mans life very little insight into what makes him tick, cant really learn much from this

Has Iacocca turned you off from other books in this genre?

no

How could the performance have been better?

a true detailed biography not the huge gaps like this one

You didn’t love this book... but did it have any redeeming qualities?

cant say so

Any additional comments?

don waste the credit

2 of 2 people found this review helpful

Uh, why was I sold an advertisement for a book?

I read this book when it came out back in the 1980's and when I saw it advertised, I thought I would enjoy hearing Iacocca read it to me.

What I didn't realize was that this is a 55-minute advertisement for the book shown in the photo. A salesman pitches the book, a soundbite of Iacocca from the book, followed by another pitch for the book, soundbite of Iacocca reading what the salesman just told you he would cover, rinse and repeat. I got about 4 or 5 rotations of selling the book with brief Iacocca excerpts into the book, realized I had been had, and gave up.

I gave 2 stars for performance because you do get to hear Iacocca read parts of his book, but the bad review is because this really should have just been the book as advertised and not an advertisement of the book.

As Ralphie says in "A Christmas Story"..... "A crummy commercial?". Somehow, yes. Very surprised Audible is selling this.

Watch the length

It would be nice for the autobiography to be on here, but this is deserves to exist as it's own thing as well.

Awesome!

Really good listen. Not sure why people aren't giving it five stars since its contents are informative; insightful, and concise! It whets your appetite to do his full biography, I mean you've only invested about an hour of your time. Come people, let's be reasonable...

Meh

I feel like I could have learned about the same amount just searching laconia on Google /Wikipedia. It didn't really go into depth

Good and quick

Good and quick summary of Iacocca's life. I liked it as introduction before considering one of his larger volumes

I had forgotten so much and knew so little.

The guy impresses me even now. Current leaders should listen to what he has said and written.

Great audiobook

Good listen for me as a business owner and entrepreneur, Lee Iacocca does a great job of narrating the book, Its well written and even at its short length it gives a great amount of insight