I Can't Believe I Lived the Whole Thing

A Memoir from the Golden Age of Advertising

De: Howie Cohen

Narrado por: Howie Cohen

"The funniest book about advertising in the past 50 years." (Jerry Della Femina, Creative Hall of Fame)

His famous Alka Seltzer commercials had the whole world saying, "I can't believe I ate the whole thing" and "Try it, you'll like it."

In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors to sexual and creative freedom; the creative takeover by mensh-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like "the dumb shoe" and "the exploding clown"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins, and the losses.

I Can't Believe I Lived the Whole Thing chronicles Howie's personal journey from the Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.

©2019 Red Rascal Press (P)2019 Red Rascal Press

Great stories about the golden age of advertising.

Light-hearted and engaging book about the Golden Age of advertising. For someone in the ‘ad world’ that never experienced that time, it was great hearing the stories of truly creative and bold times in advertising. An amazing career and an equally amazing guy! Loved it!

A Wonderful Walk Down Advertising Memory Lane

Listening to all of Howie’s incredible adventures in his life as an advertising man, was at turns humorous, nostalgic, heart warming & familiar. Having been lucky enough to work with Howie for one year as a Senior Copywriter, I enjoyed his tales even more. Thank you for this beautiful “love letter” to the golden days of advertising, Howie. I highly recommend this book to anyone who ever had a favorite ad or tv commercial, who loves the mystery of creativity, and who wants to experience a little piece of the inner workings of the ad biz.