In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoughtful details and timeless design.

What began as a shared creative spark has grown into a thriving business that blends Mary’s eye for interiors with Taylor’s background in fashion PR, resulting in beautifully branded paper goods and curated gifts for weddings and celebrations of all kinds.

In this conversation, the sisters share how their business began, what it’s like working together as family, and how they’ve navigated the balance between creativity and commerce. You’ll hear about the lessons they’ve learned in scaling a small business, finding their aesthetic, and building something that reflects both their passions and values.

Whether you’re a creative entrepreneur, a paper lover, or simply someone inspired by stories of women building meaningful brands — this episode is for you.

What started as a frustration with limited engagement ring options turned into a luxury jewelry empire. Nicole Wegman, founder and CEO of Ring Concierge, has redefined what it means to shop for fine jewelry and bridal pieces.

In this episode, Nicole shares how she went from working in fashion merchandising to disrupting the jewelry industry with a direct-to-consumer brand that speaks to the modern woman. She dives into the early days of Ring Concierge, the power of social media in building her brand, and the lessons she’s learned leading a fast-growing business.

Listeners will learn:

• The pivotal career shift that inspired Nicole to start Ring Concierge

• How she bootstrapped her business and gained early traction

• The strategies that fueled exponential growth (including leveraging Instagram)

• Her perspective on leadership, scaling, and staying innovative in luxury retail

• Advice for entrepreneurs eager to break into a traditional or male-dominated industry

Whether you’re an aspiring founder, a jewelry lover, or simply curious about how a brilliant idea becomes a globally recognized brand, this conversation is filled with inspiration and practical insights.

What if the secret to radiant skin was hiding in your family’s orchard? In this episode of How’d She Do That, Emily sits down with Allison Taylor, co-founder of Le Prunier, the clean beauty brand harnessing the power of plums from her family’s century-old California farm.

Allison shares how she and her sisters turned an unlikely superfruit into a cult-favorite skincare line, the behind-the-scenes journey of building a sustainable beauty business, and what it takes to balance innovation with heritage. From farm life to beauty counters, this conversation is full of entrepreneurial insights, beauty wisdom, and inspiration for anyone dreaming of starting something new.

What You’ll Hear in This Episode

• ​ The story of Allison’s family farm and how Le Prunier came to life
• ​ Why plums are a powerhouse ingredient in skincare
• ​ Challenges and breakthroughs in launching a beauty brand
• ​ Advice for aspiring founders and creatives
• ​ How Le Prunier blends sustainability, wellness, and legacy