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How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients
- Narrated by: Pete Ferrand
- Length: 2 hrs and 42 mins
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Publisher's Summary
Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients.
Most business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing.
Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. They are working harder at the wrong things, which traps them in the same discouraging situations.
If you can relate, it is not your fault.
Most of the "advice" you get from people selling advertising is wrong, and everything you see the big companies doing is not right for you.
Rarely does the small-business owner, the local merchant, or even the owner of a midsize company launch their venture focused on the single most important subject that leads to business success - marketing.
Typically the owner opens up shop as an expert in their field or a practitioner of their craft, but rarely do they understand what goes into a predictable and repeatable marketing system.
But there is no reason to reinvent the wheel or continue struggling, because prosperous entrepreneurs have used this formula successfully for decades.
After hearing this entertaining story, you will never look at an ad, promotion, website, or flyer in the same way. Through an entertaining novel, you will come to understand the common mistakes that cost business owners countless sleepless nights and piles of money wasted on ad advertising.
Regardless of whether you are selling a product or a service, this style of marketing will enable you to skip years of trial and error.
You will discover how to refocus on what will actually attract ideal customers, clients, or patients who are ready to do business with you without price resistance.
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What listeners say about How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- G. C. McLarry
- 01-15-18
Nice basic info for retail store owners
If you could sum up How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients in three words, what would they be?
If you have a company that can make offers to get people in the door, this book has a story line that can work for you.
What was one of the most memorable moments of How to Be Rich: The Small Business Owner's Guide to Attracting Customers and Clients?
The story itself.
Which character – as performed by Pete Ferrand – was your favorite?
The old man
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-
Story4.5 out of 5 stars 67
Divorced and working as a security guard in Portland, 73-year-old Carl is attacked by an unknown creature before he is able to taser it to death. After being released from the hospital, he discovers that he is unwittingly acquiring DNA samples from other people he touches. He discovers a number of shocking facts about himself when a blue box appears in his right eye. His health is nowhere near what he assumed it would be. Can he reverse the negative aspects of his health using these blue boxes? And can he reverse his poor financial situation after his wife took half his pension?
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5 out of 5 stars
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what an intriguing concept
- By Kindle Customer on 05-05-22
By: Jon Svenson
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The Highest Calling
- By: Lawrence Janesky
- Narrated by: Lawrence Janesky
- Length: 6 hrs and 25 mins
- Unabridged
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Overall5 out of 5 stars 98
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Performance5 out of 5 stars 89
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Story5 out of 5 stars 91
There are millions of people who own small businesses - and millions struggle. The Highest Calling is the inspirational story of one of them: Troy Becker. Troy has struggled for 12 years with his remodeling business. Not making much money, working 70 hours per week, his family life suffering, Troy is frustrated and confused.
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5 out of 5 stars
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Fantastic Perspective
- By TheDocterWhoanger on 03-28-16
By: Lawrence Janesky
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The Lies I Tell
- A Novel
- By: Julie Clark
- Narrated by: Anna Caputo, Amanda Dolan
- Length: 9 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 3,222
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Performance4.5 out of 5 stars 2,933
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Story4.5 out of 5 stars 2,924
Two women. Many aliases. Meg Williams. Maggie Littleton. Melody Wilde. Different names for the same person, depending on the town, depending on the job. She's a con artist who erases herself to become whoever you need her to be—a college student. A life coach. A real estate agent. Nothing about her is real. She slides alongside you and tells you exactly what you need to hear, and by the time she's done, you've likely lost everything.
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1 out of 5 stars
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Just awful
- By cristina on 07-20-22
By: Julie Clark
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Rolling Rocks Downhill
- The Fastest, Easiest, and Most Entertaining Way to Learn Agile and Lean
- By: Clarke Ching
- Narrated by: Paul Kearney
- Length: 6 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 248
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Performance4.5 out of 5 stars 218
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Story4.5 out of 5 stars 222
A large software-intensive project, called FPP, that has been running late since day 1, but now, suddenly, needs to launch on an impossibly early date, or else. You feel their pain, and their joy, as they battle problem after problem until, slowly, torturously, they rediscover the few - but fundamental - principles underlying successful commercial software development.
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5 out of 5 stars
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Very applicable to our situation
- By Sheila Shovlin on 05-12-16
By: Clarke Ching
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The Millionaire Loan Officer
- By: Scott Hudspeth
- Narrated by: Steve Stansell
- Length: 5 hrs and 47 mins
- Unabridged
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Overall4 out of 5 stars 152
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Performance4 out of 5 stars 134
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Story4 out of 5 stars 136
Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year? Or are you new to the mortgage industry looking to reach new heights and obtain success in your professional life? In The Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different but interwoven stories. Based on real events and the teachings of mentor and author Scott Hudspeth, you'll follow these characters through the steps for success.
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1 out of 5 stars
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It’s not what I expected
- By Betty Soto on 11-27-19
By: Scott Hudspeth
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Re-Start
- Level UP Series, Book 1
- By: Dan Sugralinov, Irene Woodhead - translator, Neil P. Woodhead - translator
- Narrated by: Ramon De Ocampo
- Length: 15 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,533
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Performance4.5 out of 5 stars 1,400
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Story4.5 out of 5 stars 1,401
At 30 years old, Phil is an unemployed gamer who struggles to make ends meet. His only source of income is freelance writing (when he feels inspired enough to add another article to his less-than-popular blog). His wife has just walked out on him, leaving him without money, purpose, or food in the fridge. On the day his wife dumps him, Phil receives a mysterious piece of wetware. A game interface seems to have been implanted in his brain, which allows him to see the world through the eyes of an RPG player. Now that Phil discovers his real-life stats, he can see they're below average.
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5 out of 5 stars
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Once you start you won't stop
- By Ray Johnson on 12-26-18
By: Dan Sugralinov, and others
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Guidebook to Murder
- Tourist Trap Mystery Series, Book 1
- By: Lynn Cahoon
- Narrated by: Susan Boyce
- Length: 8 hrs and 16 mins
- Unabridged
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Overall4 out of 5 stars 1,615
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Performance4.5 out of 5 stars 1,462
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Story4 out of 5 stars 1,457
In the gentle coastal town of South Cove, California, all Jill Gardner wants is to keep her store - Coffee, Books, and More - open and running. So why is she caught up in the business of murder? When Jill's elderly friend Miss Emily calls in a fit of pique, she already knows that the city council is trying to force Emily to sell her dilapidated old house. But Emily's gumption goes for naught when she dies unexpectedly and leaves the house to Jill, along with all of her problems...and her enemies.
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3 out of 5 stars
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Very Whiny and Slow
- By AJ on 03-25-15
By: Lynn Cahoon
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One Eyed Jack
- By: Christopher J. Lynch
- Narrated by: Tom Jordan
- Length: 5 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 50
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Performance5 out of 5 stars 48
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Story4.5 out of 5 stars 48
Professional blackmailer John Sharp, aka One Eyed Jack, is a man who knows how to keep a secret - for a price. But when a routine case of infidelity takes an unexpected detour, he soon finds himself caught in a tangled web of double-blackmail, commodities manipulation, and trying to rescue the woman that had once been his target.
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4 out of 5 stars
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A complicated web of blackmail
- By Ekaterin on 01-26-18
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Listening Pays
- Achieve Significance through the Power of Listening
- By: Rick Bommelje
- Narrated by: Jim Tedder
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 30
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Performance4.5 out of 5 stars 27
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Story4.5 out of 5 stars 28
Sales Director Stu Preston has just six months to improve his performance or find another job. Despite his boss's comment that he is not listening enough, Stu has no idea how to change his performance until he finds an unlikely sage. He learns how to listen better at work and in life, and realizes just how important listening can be; it's the cornerstone of all human behavior.
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4 out of 5 stars
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I wanted analytical/how to. Story was better.
- By Inventor on 12-30-16
By: Rick Bommelje
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Dead Anyway
- By: Chris Knopf
- Narrated by: Donald Corren
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4 out of 5 stars 66
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Performance4.5 out of 5 stars 56
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Story4 out of 5 stars 56
Imagine this: You have a nice life. You love your beautiful, successful wife. You’re an easygoing guy working out of your comfortable Connecticut home. The world is an interesting, pleasant place. Then in seconds, it’s all gone. You’re still alive, but the world thinks you’re dead. And now you have to decide: make it official, or go after the evil that took it all away from you. Arthur Cathcart, market researcher and occasional finder of missing persons, decides to live on and fight by doing what he knows best - figuring things out without revealing his status as a living, breathing human being.
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5 out of 5 stars
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My favorite Knopf book so far.
- By Grant on 08-20-17
By: Chris Knopf
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Highland Dew
- A Romance
- By: Barrett Magill
- Narrated by: Kamie Tierce
- Length: 11 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 73
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Performance4.5 out of 5 stars 66
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Story4 out of 5 stars 65
Bryce and her coworker, Reggie Ballard, need to find a wholly original whisky for their international distribution division by visiting a number of small distillers. A blind curve, a dangling sign, and a weed-choked driveway draw Bryce directly into a truly unique opportunity. She discovers a struggling family, a shuttered distillery, and a spitfire of a daughter called home to care for her confused father. Fiona McDougall, the only child and heir to the MacDougall & Son legacy, had her career teaching in Edinburgh curtailed by fate...or serendipity.
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4 out of 5 stars
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Whisky romance
- By Frances on 06-25-18
By: Barrett Magill
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Killer Instinct
- By: Joseph Finder
- Narrated by: Scott Brick
- Length: 12 hrs and 18 mins
- Unabridged
-
Overall4 out of 5 stars 893
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Performance4 out of 5 stars 316
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Story4 out of 5 stars 315
Jason Steadman is a 30-year-old sales executive living in Boston and working for an electronics giant, a competitor to Sony and Panasonic. He's a witty, charismatic guy who's well liked at the office, but he lacks the "killer instinct" necessary to move up the corporate ladder. To the chagrin of his ambitious wife, it looks as if his career has hit a ceiling. Jason's been sidelined.
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2 out of 5 stars
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Mediocre at best
- By Emma on 06-08-06
By: Joseph Finder
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Boomer's Bucket List
- By: Sue Pethick
- Narrated by: Cassandra Campbell
- Length: 7 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
When her cuddly canine companion Boomer is diagnosed with a rare heart condition, Jennifer Westbrook decides to take Boomer on the greatest road trip of his life. But when she tries to sneak Boomer into a NASCAR press box - disguised as her seeing-eye dog - Jennifer's cover is blown by a curious, but very cute reporter named Nathan Koslow. Boomer takes an instant shine to Nathan, unlike the other men in Jennifer's life. When the charming journalist asks to join them on their journey, she can't say no.
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5 out of 5 stars
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Great for any dog lover!
- By Laura Jo on 05-28-17
By: Sue Pethick
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Back of Beyond
- A Cody Hoyt Novel
- By: C. J. Box
- Narrated by: Holter Graham
- Length: 11 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,568
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Performance4.5 out of 5 stars 3,136
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Story4.5 out of 5 stars 3,134
Cody Hoyt, while a brilliant cop, is an alcoholic struggling with two months of sobriety when his mentor and AA sponsor Hank Winters is found burned to death in a remote mountain cabin. At first it looks like the suicide of a man who’s fallen off the wagon, but Cody knows Hank better than that....
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5 out of 5 stars
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Cody Hoyt is GREAT!
- By Terry on 08-09-12
By: C. J. Box
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Velocity
- Combining Lean, Six Sigma and the Theory of Constraints to Achieve Breakthrough Performance
- By: Dee Jacob, Suzan Bergland, Jeff Cox
- Narrated by: Linda Weber
- Length: 6 hrs and 4 mins
- Abridged
-
Overall4 out of 5 stars 532
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Performance4 out of 5 stars 419
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Story4 out of 5 stars 414
Now, from the AGI-Goldratt Institute and Jeff Cox, the same creative writer who co-authored The Goal, comes Velocity the book that reveals how to achieve outstanding bottom-line results by integrating the world's three most powerful continuous improvement disciplines: Lean, Six Sigma, and Goldratt's Theory of Constraints.
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2 out of 5 stars
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Lacks content
- By Don on 08-09-12
By: Dee Jacob, and others
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All in Startup
- Launching a New Idea When Everything Is on the Line
- By: Diana Kander
- Narrated by: Lauren Fortgang
- Length: 7 hrs and 40 mins
- Unabridged
-
Overall5 out of 5 stars 19
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Performance5 out of 5 stars 18
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Story5 out of 5 stars 18
All in Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All in Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.
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5 out of 5 stars
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Great
- By Amazon Customer on 11-28-22
By: Diana Kander
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The Virus
- By: Janelle Diller
- Narrated by: Caroline McLaughlin
- Length: 9 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 25
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Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 23
A smallpox epidemic begins in a whisper with a single death, and then the name of the victim surfaces: Abdulaziz al-Sherhi. In a nation rich in imagination, this name requires none at all. In the weeks that follow, the epidemic fears crescendo into a national roar. People panic about dying from this horrific terrorist-incited disease and clamor for a vaccination. Maggie Rider, a weary road warrior for a high-tech company, submits to the shot only to realize this is no ordinary immunization.
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5 out of 5 stars
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Important book in 2022
- By Dshoayo on 12-25-21
By: Janelle Diller
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Knit One, Kill Two
- A Knitting Mystery, Book 1
- By: Maggie Sefton
- Narrated by: Jane Jacobs
- Length: 9 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 357
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Performance4 out of 5 stars 302
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Story4 out of 5 stars 302
Kelly Flynn never picked up a pair of knitting needles she liked—until she strolled into House of Lambspun. Now, in the first in a brand-new series, she learns how to knit one, purl two, and untangle the mystery behind her aunt's murder.
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4 out of 5 stars
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Really, Audible????
- By MerylB on 07-07-15
By: Maggie Sefton