Fujifilm: A Journey Through Colour, Craft, and Reinvention

From Velvia to GFX — The Story of a Modern Imaging Legend

By: Siu Lun Yuen

Narrated by: Virtual Voice

Discover the Untold Story of Fujifilm — From Film Legend to Digital Innovator

Story of Fujifilm is a definitive and richly detailed history of one of Japan’s most influential imaging companies. From classic Fujicolor and Velvia slide film to the modern X-Series and GFX cameras, this book traces how Fujifilm evolved from a traditional film manufacturer into a global leader in digital photography, optics, and colour science.

Written for photographers, collectors, camera historians, and Fujifilm enthusiasts, this volume explains not just what Fujifilm created, but why its design decisions still matter in today’s mirrorless era.

What You’ll Discover Inside

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• Fujifilm’s early history – How the company began in the 1930s and built a reputation with Fujicolor, Velvia, Provia and professional film stocks.
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• Iconic film cameras and lenses – Fujica SLRs, the GA645 series, the GW690 “Texas Leica”, and the optical heritage behind legendary Fujinon lenses.
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• From film to digital – How Fujifilm survived the digital revolution and created the X-Series system, X-Trans sensors, and the medium format GFX line.
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• Colour science and film simulations – The link between classic films and modern profiles such as Classic Chrome, Velvia, Astia, Classic Neg, Nostalgic Neg and Eterna.
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• Fujinon optics in stills and cinema – How Fujinon lenses shaped broadcast TV, cinema production, and high-end photography.
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• The future of Fujifilm – Human-centred design, computational photography and where Fujifilm may go next.
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Perfect For

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• Fujifilm X-Series and GFX photographers who want to understand the heritage behind their cameras.
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• Film photography lovers curious about Fujicolor, Velvia, Provia, Astia and classic Fujifilm emulsions.
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• Camera collectors and gear enthusiasts looking for a focused Fujifilm history book.
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• Students of camera history, optics and industrial design.
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Why This Book Belongs in Your Library

Story of Fujifilm connects the dots between the company’s film-era innovations and today’s most beloved digital cameras. You will see how the design language of compact film cameras influences the modern X100 series, how medium-format film experience feeds into the GFX system, and how decades of chemical research still inform Fujifilm’s digital colour.

Clear explanations, accessible language and historically grounded detail make this book suitable for both beginners and seasoned experts. Whether you shoot a Fujifilm X-T, X-Pro, X100, or GFX camera — or simply love the look of Velvia landscapes and Classic Chrome street photography — this book will deepen your appreciation of the brand.

If you are searching for a comprehensive, engaging and visually minded Fujifilm camera history, this is the volume that brings together film, digital, lenses and colour science in one place.

Celebrate the legacy, understand the technology, and rediscover why Fujifilm continues to inspire photographers around the world.