In this episode, Dr. Vicki Rackner shares her personal journey from surgeon to consultant and author helping physicians get more of what they want and less of what they don’t. She explains why doctors struggle with money conversations, how burnout has become an epidemic in medicine, and why profitability and service are not opposites. Vicki introduces her “True Wealth Engine,” reframing wealth as a combination of a satisfied life, a rich life, and a wealthy life—and shows how mindset shifts, not radical career changes, unlock freedom and fulfillment.Learn more about Vicki at her website.

In this episode, persuasion expert Joel Bauer shares how a single book transformed his income and positioned him as an authority for over four decades. He explains why most marketing fails today, how trust is built through time and value, and why books—especially short, strategic ones—remain the most powerful conversion tools available. The conversation explores ethical persuasion, relationship-first selling, lead-generation books, and why slowing down the sale often accelerates results. Joel also outlines practical techniques for standing out online and offline, and offers generous free resources to help listeners apply these principles immediately.Learn more about Joel at his website.

In this episode, David Johnson, founder of Vervent, explores how he built a global financial services infrastructure company during the 2008 recession—and scaled it through clarity, discipline, and values-driven leadership. David shares how Vervent supports lenders behind the scenes, why starting in hard times creates stronger companies, and the leadership principles that have allowed Vervent to grow while maintaining trust, accountability, and culture in a remote, highly regulated environment.Learn more about David at his website