In this episode, Chief Behavioral Officer Brendan Frazier shares how he went from running his own advisory firm to pioneering the “human side of money” at RFG Advisory. He and Michael unpack why trust, empathy, and calibrated curiosity are more powerful than technical brilliance alone—and how advisors can build discovery processes, meeting frameworks, and business models that honor both their clients’ humanity and their own capacity.

In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website.

Using your book to generate more clients just got a lot easier. Listen to this conversation and you will understand how Parthiv Shah and his team can create a direct response book that you can use as a client generating machine. There is a distinct difference between a traditionally published book and a direct response book. Parthiv goes in depth in this interview, showing examples and talking about the unique differences, and what he has learned from Dan Kennedy that will make your direct response book generate more clients year after year. After listening to this interview, you're going to want to have a conversation with Parthiv and his team to learn how easy it is for you to have your own Direct Respone Book. Parthiv knows how to make money with a direct response book and his process is completely done for you. Listen to this interview and open your mind to the many ways you could gain clients using a direct response book. Then reach out to schedule a conversation with Parthiv so that his team can do it for you. DirectResponseBooks.com.