In this episode, Chief Behavioral Officer Brendan Frazier shares how he went from running his own advisory firm to pioneering the “human side of money” at RFG Advisory. He and Michael unpack why trust, empathy, and calibrated curiosity are more powerful than technical brilliance alone—and how advisors can build discovery processes, meeting frameworks, and business models that honor both their clients’ humanity and their own capacity.

In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website.

Using your book to generate more clients just got a lot easier. Listen to this conversation and you will understand how Parthiv Shah and his team can create a direct response book that you can use as a client generating machine. There is a distinct difference between a traditionally published book and a direct response book. Parthiv goes in depth in this interview, showing examples and talking about the unique differences, and what he has learned from Dan Kennedy that will make your direct response book generate more clients year after year. After listening to this interview, you're going to want to have a conversation with Parthiv and his team to learn how easy it is for you to have your own Direct Respone Book. Parthiv knows how to make money with a direct response book and his process is completely done for you. Listen to this interview and open your mind to the many ways you could gain clients using a direct response book. Then reach out to schedule a conversation with Parthiv so that his team can do it for you. DirectResponseBooks.com.

Michael and Ryan Musselman unpack the two sides of every coaching business—doing the work and getting the clients—and why most coaches overbuild the first while neglecting the second. Ryan breaks down his concept of the “identity offer,” shows how to speak to a client’s deeper desires instead of corporate jargon, and walks through his preferred two-day workshop format as a pre-buy experience. They also talk about unlearning stiff corporate communication, showing up as your real self in content, and using data and timing to nurture buyers who aren’t ready yet—without bro marketing or desperation. Learn more about Ryan at his website.

Michael and Jonathan Hawkins discuss why most lawyers underestimate the complexity of starting and running a firm, and how many skip basic protections like partnership agreements and succession plans. Jonathan walks through the “life cycle” framework he uses with clients, the unique stresses law firm owners face, and why prevention work beats cleaning up messes after the fact. They also explore how Jonathan supports firms not only in litigation and breakups, but as an ongoing outside general counsel and strategic sounding board. Learn more about Jonathan at his website.

Daniel Kopp, CFP®, and founder of Wise Stewardship Financial Planning, shares how losing his first wife led him to serve young widows, active-duty military, and Gold Star families. He explains grief’s “brain fog,” the burden of estate “administrivia,” and why getting even an imperfect estate plan in place is a profound gift of love. Daniel unpacks the fee-only model, introduces financial therapy as a bridge between money and emotions, and shows how niche expertise builds trust, clarity, and better decisions. Learn more about Daniel at his website.

Ilona Anderson can help you trademark your brand, seize the day, and gain more freedom in your life. As the founder of a law firm specializing in trademark and employment law, she can help protect your business assets, giving you greater peace of mind and profitability in the future. Prevent the issues before they arise by listening to this interview and then reaching out to see how Ilona can help you trademark your brand, seize the day, and gain more freedom. Learn more about Ilona at her website.