EGOnomics

Finding Your Full Ego

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask.

In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel better about putting yourself first. I want you to understand that your ego is part of your makeup, natural, and there should be no guilt associated with it. First, you must learn that egoism is a positive human trait that has been denigrated because it should be the “first focus” of the individual. Egoism, and its expression, selfishness, are not evil, they represent innocent love that the individual should express to him- or herself. Secondly, narcissism, often thought to be associated with egoism, is not egoism – and it is upon this difference that society and morality have gone wrong.