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Direct Approach with Wayne Moorehead

Direct Approach with Wayne Moorehead

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Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today’s evolving direct sales channel. Tune in every other Thursday for timely insights and relevant takeaways.2023 Direct Selling News. All Rights Reserved. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Winning the Post-Gig Economy with Michael Cody
    Oct 23 2025

    Join host Wayne Moorehead as Michael Cody, COO of Genistar, reveals why the post-gig economy is direct selling's moment. Discover the three imperatives for competitive advantage, why Return on Relationship (ROR) matters more than ROI, and the four pillars of belief that drive retention. Michael's framework offers a roadmap for leveraging our industry's unique strengths in an AI-driven world.

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    1 h y 12 m
  • Building for Scale: The Super Patch Company’s Blueprint for Explosive Growth
    Oct 9 2025

    Join guest host Rob Sperry as Jay Dhaliwal, Founder & CEO of The Super Patch Company, reveals how he built a company from $0 to $200M in three years. Discover his data-driven approach to product innovation, talent acquisition and customer-centric growth. Jay shares insights on hiring unicorns, the economics of scale, and why 10 million customers is the north star. A masterclass in building for the long term.

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    1 h y 11 m
  • Building the Biohacking Company: Oliver Dibblee on Xyngular's Strategic Shift
    Sep 25 2025

    Join host Wayne Moorehead as Oliver Dibblee, President of Xyngular, reveals how he transformed a 15-year-old wellness and weight loss company into "The Biohacking Company." Discover his strategic approach to comprehensive rebranding, product innovation and technology integration while maintaining field momentum. Oliver shares insights on data-driven leadership, risk-taking and executing bold transformations in today's competitive direct selling landscape.

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    58 m
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