Episodios

  • Rebuilding from the Inside: Buck McMurray on Strategy, Simplicity and Execution
    Jan 15 2026

    In this episode of Direct Approach, Buck McMurray, President of the Americas at Nu Skin, joins Wayne Moorehead to discuss rebuilding from the inside through strategy, simplicity and execution. From devices and data to global alignment and generational change, Buck outlines how disciplined focus and operational clarity drive retention, relevance and long-term growth.

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    1 h y 10 m
  • Bonus Episode: Dan Debnam on the Human-AI Partnership Era
    Jan 22 2026

    In this special bonus episode, we're bringing you one of the most impactful presentations from DSU Fall 2025: Dan Debnam on the Human-AI Partnership Era.

    Founder & CEO of Inovara, Dan Debnam explains why AI is no longer just a technology shift, but a human one. He outlines the three currencies that will define the future of leadership and growth: trust, empathy and connection, and why companies that protect them will shape what comes next.

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    20 m
  • Bonus Episode: Rory Vaden on the Power of Personal Branding
    Jan 8 2026

    In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding.

    New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than ever. You'll discover why 63% of Americans are more likely to buy from someone with an established personal brand, the #1 reason most personal brands fail and why focusing on your uniqueness is the fastest path to success.

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    26 m
  • Inside the DSA: Dave Grimaldi on Strategy, Storytelling and What's Next
    Dec 18 2025

    In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

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    54 m
  • Navigating the New Economy with John Fleming
    Dec 4 2025

    Join host Wayne Moorehead as industry legend John Fleming shares insights from his new book exploring how millions are redefining work. Discover why the gig economy proves flexibility and freedom are winning, how direct selling holds 10% market share of this massive shift and why simplicity has become the new gold standard. A masterclass in understanding our place in the new economy.

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    59 m
  • Welcoming vs. Targeting: Betty Perez on Building an Authentic K-Beauty Brand in Direct Selling
    Nov 20 2025

    Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.

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    52 m
  • The AI Transformation Playbook: Peter Griscom on Building Faster, Leaner Direct Selling Companies
    Nov 6 2025

    Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.

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    1 h y 4 m
  • Building for Scale: The Super Patch Company's Blueprint for Explosive Growth
    Oct 9 2025

    Join guest host Rob Sperry as Jay Dhaliwal, Founder & CEO of The Super Patch Company, reveals how he built a company from $0 to $200M in three years. Discover his data-driven approach to product innovation, talent acquisition and customer-centric growth. Jay shares insights on hiring unicorns, the economics of scale, and why 10 million customers is the north star. A masterclass in building for the long term.

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    1 h y 11 m