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Die Chance
- Narrated by: Dieter Bromund
- Length: 1 hr
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Die Chance
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Publisher's summary
Vollenhagen, der langjährige Vertriebsleiter der Firma Isenberg, bekommt einen neuen Geschäftsführer vor die Nase gesetzt. Und dann hat der Neue noch Ideen, die Vollenhagen erst einmal im Unternehmen verkaufen muss. Fast so schwer, wie die eigenen Maschinen zu verkaufen. Aber man kann einiges über das Verkaufen lernen. Zum Beispiel, dass das schönste Merkmal nichts nutzt, wenn der Kunde daraus keinen Vorteil hat. Und dass das Merkmal, das dem einen Kunden einen Vorteil bietet, für den anderen noch längst keinen Nutzen stiftet.
Zielgruppe: Kaufmännische und technische Geschäftsleitungen sowie deren Führungskräfte aus Vertrieb und Marketing
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