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Publisher's Summary

The organizations that harness the power of data to transform their businesses will be the market leaders. You can be sure that your competitors will be looking for insights in their data to drive them ahead and that the disruptors in your sector will be data driven. Data, if used correctly, has the power to transform your business and make you the market leader.

Data Driven Business Transformation is the practical guide to harnessing your data to compete and thrive in today's dynamic marketplace. This essential resource provides the insight, knowledge and focus you require to transform your business - unlocking the power of data and revealing its hidden value. Delivering step-by-step instructions to every stage of data transformation, this book enables you to strengthen your data literacy and make effective data-driven decisions.

The digital revolution has proven challenging for many businesses. Once viewed as the solution, technology is oftentimes the problem-driving business online but failing to exploit the data to drive operations and value. Authors Peter Jackson and Caroline Carruthers draw from their practical experience as Chief Data Officers to present strategies and methods to unleash the transformational power of data.

©2019 Caroline Carruthers and Peter Jackson (P)2019 Gildan Media, LLC

What listeners say about Data Driven Business Transformation

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Best if accompanied with the physical book.

Great information for anyone that is responsible for the data function within their organization. This book is a roadmap with room for detours. I appreciate the fact that the authors did not dive into specific technologies but rather the processes and the people. A recommendation.... if you are considering this audiobook, purchase the physical book to accompany it. You will want to refer back to the ideas as you proceed with your transformation. I absorb best when listening while reading so the combination worked well for me.

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  • Juan David Lucio Sánchez
  • 05-08-20

A bit redundant

I thought I was going to be able to learn more from this audiobook, but it's not what I expected. At certain times it used a confuse narrative. It's a good audiobook though.

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  • Mike & Grace
  • 10-17-19

Good content, personally really didn’t like narration

Narrator made this a tough listen. Authors really know their stuff. Would recommend read rather than listen to this one.