Data Driven Business Transformation

How Businesses Can Disrupt, Innovate and Stay Ahead of the Competition

By: Peter Jackson, Caroline Carruthers

Narrated by: Rachael Beresford

The organizations that harness the power of data to transform their businesses will be the market leaders. You can be sure that your competitors will be looking for insights in their data to drive them ahead and that the disruptors in your sector will be data driven. Data, if used correctly, has the power to transform your business and make you the market leader.

Data Driven Business Transformation is the practical guide to harnessing your data to compete and thrive in today's dynamic marketplace. This essential resource provides the insight, knowledge and focus you require to transform your business - unlocking the power of data and revealing its hidden value. Delivering step-by-step instructions to every stage of data transformation, this book enables you to strengthen your data literacy and make effective data-driven decisions.

The digital revolution has proven challenging for many businesses. Once viewed as the solution, technology is oftentimes the problem-driving business online but failing to exploit the data to drive operations and value. Authors Peter Jackson and Caroline Carruthers draw from their practical experience as Chief Data Officers to present strategies and methods to unleash the transformational power of data.

©2019 Caroline Carruthers and Peter Jackson (P)2019 Gildan Media, LLC

Best if accompanied with the physical book.

Great information for anyone that is responsible for the data function within their organization. This book is a roadmap with room for detours. I appreciate the fact that the authors did not dive into specific technologies but rather the processes and the people.

A recommendation.... if you are considering this audiobook, purchase the physical book to accompany it. You will want to refer back to the ideas as you proceed with your transformation. I absorb best when listening while reading so the combination worked well for me.

Audio book needs to be complemented with diagrams

Good information, after a slow start, this really picks up with some great stuff after Chapter 4 when they talk about the methods and models and launch into data strategy.

However note that the lack of supplemental information illustrating the diagrams, charts and tables ( in this audiobook) severely constrains the usefulness. The print or digital editions have over 25+ illustrations that are extremely important to the content matter, and if you want to do justice to your time and the content presented here, you need access to one of the above.

Highly recommend to the audiobook publishers to release a PDF of the same.

Worth the read

Did increase my data literacy and also confirmed my understanding in other areas. Probably need ebook to revise some points.