Customers Who Click Podcast Por Will Laurenson arte de portada

Customers Who Click

Customers Who Click

De: Will Laurenson
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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!Will Laurenson; Monkey Blocks 2020 Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Two-Metric Tango That Brings Clarity to eCommerce

    The Two-Metric Tango That Brings Clarity to eCommerce
    Jul 29 2025
    JJ Reynolds from Vision Labs joins Will Laurenson to break down why most eCommerce brands are swimming in data but still making guesses. They explore the flaws in plug-and-play analytics tools, how to clarify what “working” actually means, and why percentage increases over time matter more than most dashboards show. JJ shares actionable frameworks like the “two-metric tango” and explains how to build a smart, scalable tech stack for brands doing £10–15 million. Whether you’re chasing profitability or growth, this episode will reshape how you think about analytics and decision-making.
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    42 m
  • Marketing Without Google: How Silencer Central Wins Customers

    Marketing Without Google: How Silencer Central Wins Customers
    Jul 24 2025
    Logan Hutchinson, Director of Marketing at Silencer Central, joins Will Laurenson to reveal how he markets suppressors in one of the most regulated industries in the US. Logan explains how the brand navigates ad bans, federal approvals, and state restrictions while focusing on personalisation, education, and exceptional customer service. From launching a top-selling product line to executing a DTC strategy with 70% repeat purchase rates, Logan shares insights on growing trust and creating better shooting experiences. If you’re curious about niche marketing, regulated commerce, or building loyalty in a misunderstood space, this episode delivers fresh, actionable ideas.
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    36 m
  • Turning a Shark Tank Hit into a Category Leader

    Turning a Shark Tank Hit into a Category Leader
    Jul 22 2025
    Sim Khullar, VP at Monolith Brand Group, joins Will to unpack how she's scaling niche baby brands toward mainstream success. They discuss balancing brand and performance marketing, increasing customer lifetime value in a short consumer window, and why trust-building content trumps lazy AI posts. Sim shares how brands under Monolith are nearing $100 million in revenue, driven by strong repeat rates and cross-brand loyalty. If you're navigating the shift from product to brand, this episode offers sharp, practical insight from one of the category’s most strategic minds.
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    36 m
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