Customers Who Click Podcast Por Will Laurenson arte de portada

Customers Who Click

Customers Who Click

De: Will Laurenson
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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!Will Laurenson; Monkey Blocks 2020 Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Silent Killer of eCommerce Profitability

    The Silent Killer of eCommerce Profitability
    Aug 19 2025
    Joe Fletcher from OmniCommerce joins Will Laurenson to unpack the realities of customer data, unit economics, and discounting in fast-growth eCommerce. They discuss why most brands misuse discounts, how to improve first-order performance, and the dangers of shiny-object syndrome in tech. Joe shares his experience working with subscription and hybrid businesses, the power of cross-team insights, and why breaking down internal silos is key to scaling profitably. If you’re working on lifetime value, retention, or smarter discounting strategies, this episode is packed with practical takeaways.
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    38 m
  • Why One Creative Format Can’t Win Anymore

    Why One Creative Format Can’t Win Anymore
    Aug 14 2025
    Giulio Beltramo, Head of Marketing at One Retail Group, joins Will Laurenson to discuss the fast-paced world of performance marketing, brand building, and seasonal product strategy. From weather-driven surges to diversifying creative formats, Giulio shares how his team balances profit-first decisions with long-term equity plays. Learn how they sold out of Amazon’s #2 top product, why community affiliates now drive 30% of revenue, and how UGC is redefining demand. If you’re growing a multi-brand operation or battling seasonality, this episode delivers sharp insights and candid strategy.
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    40 m
  • Why Huel Values Brand Equity Over Discounts

    Why Huel Values Brand Equity Over Discounts
    Aug 12 2025
    Bhav, Head of Analytics at Huel, joins Will Laurenson to explore how experimentation, data, and critical thinking power growth. From the limits of A-B testing to alternative methods of causal inference, Bhav reveals how to balance rigorous measurement with brand realities, including Huel’s 22,000-store omnichannel presence. They discuss loyalty programmes, referral strategies, and why resisting deep discounting protects brand equity. If you want to understand how to build a culture of testing while keeping customers at the centre, this episode is for you.
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    44 m
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