Customer Persuasion

How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win

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Customer Persuasion

By: Chloë Thomas

Narrated by: Chloë Thomas

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From generating traffic to getting the customers' first purchases and thenturning them into advocates, Customer Persuasion is the bible for puttingthe customer at the heart of your business.

In Customer Persuasion, Chloë Thomas, author, podcast host, and founder ofeCommerce MasterPlan, provides an easy-to-follow system for growing yoursales.

What you'll learn in Customer Persuasion:

Why it's essential to embrace persuasion in marketing

Why unethical persuasion will kill your business

How to work out which part of the business needs your attention

What website, marketing, customer service, or product optimization youneed to do next

Lots of simple ways to increase your conversation rateAnd hundreds of ways to get more people to buy!

Who this book is for:

Business owners and managers

Marketers

Entrepreneurs

Start-ups

Anyone who wants more customers