Crystallizing Public Opinion
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Narrado por:
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Daniel Purcell
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De:
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Edward Bernays
Acerca de esta escucha
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. He or she crafts appropriate messages based on a study of group psychology and disseminated as an act of creating news.
Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
The book’s four chapters are titled "Scope & Functions", "The Group & Herd", "Techniques & Methods", and "Ethical Relations".
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- De: Edward Bernays
- Narrado por: Jonathan Queen
- Duración: 5 h y 17 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
De: Edward Bernays
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Propaganda and the Public Mind
- De: Noam Chomsky, David Barsamian
- Narrado por: Brian Jones
- Duración: 8 h y 9 m
- Versión completa
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General4.5 out of 5 stars 427
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Narración:4.5 out of 5 stars 363
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Historia4.5 out of 5 stars 359
Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. Chomsky offers insights into the institutions that shape the public mind in the service of power and profit. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives.
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5 out of 5 stars
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Letting the Facts Speak for Themselves
- De Susie en 10-01-15
De: Noam Chomsky, y otros
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 807
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Narración:4.5 out of 5 stars 685
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Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
Lo que los oyentes dicen sobre Crystallizing Public Opinion
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Christopher Dunlock
- 12-01-23
Informative
The book was good. It is an old book so it you really have to sit and pay attention. It is hard to do other task while listening.
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