Crowdsourcing for Filmmakers

Publisher's Summary

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?

In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.

Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it.

Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32 - the largest crowdsourced platform for film creatives - Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

©2017 Routledge (P)2019 Richard Botto

Engaging informative not to mention entertaining

Verry worthwhile - I have been studying crowd sourcing for another non moviemaking endeavor. I heard books fall off the shelves in front you at the right time, and this one did. Great info and inspiring to me as well.

2 of 2 people found this review helpful

It’s not an accident

Crowdsourcing done badly crushes projects. RB details the short comings and shark jumping that many filmmakers fail upon, while pointing out why successful campaigns thrive. A must listen for makers of any kind in this digital age.

1 of 1 people found this review helpful

A good primer on crowdsourcing

I admit I didn’t know the difference between crowdsourcing and crowdfunding before I listened to this book.

Now I do and I have a blueprint to follow for all the work that must be done prior to launching a crowdfunding campaign.

It starts a little slowly, laying groundwork and introducing us to the author. But stick with the book and the journey is well worth the time investment.

I’ve completed the first listen and am revising key chapters to make notes and plans for my own future film funding campaign.

1 of 1 people found this review helpful

Groundbreaking insight

Richard broke the code, followed and admired his body of work for years since I joined stage 32 back in 2012.

1 of 1 people found this review helpful

This book might have just changed my life.

If I had a time machine I would proceed to apply it to the mistakes of the past 20 years. I guess I'll just have to settle for moving forward.

1 of 1 people found this review helpful

Great Information for Every Filmmaker

As founder of the highly successful film crowd sourcing site, Stage32.com, Richard Botto takes a detailed look at crowd sourcing and deftly distinguishes it from the more well-known crowd funding.

The book is insightful, detailed and witty and sprinkled with stories from his personal experiences which deliver messages that enhance the entire topic.. I love Richard's vocal style as he guides the filmmaker through the very important crowd sourcing that filmmakers of our era need to know.

Example of his style: "My eyebrows raised so high they scraped paint off the ceiling." Richard Botto
That's a great filmmaker, even with only sound as his palette.

Loved it!

1 of 2 people found this review helpful