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Crea Sneakers [Shoe Maker]
- Cómo crear una marca global [How to Create a Global Brand]
- Narrated by: Antonio Raluy
- Length: 9 hrs and 10 mins
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Publisher's summary
Crea sneakers: cómo crear una marca global
La notable historia de cómo, empezado con una pequeña fábrica en Bolton, Joe Foster convirtió a Reebok en una de las marcas deportivas más famosas del mundo.
Desde finales del siglo XIX, la familia Foster ha hecho a mano zapatos para correr, abasteciendo a atletas como Eric Liddell y Harold Abrahams —luego inmortalizados en la película Chariots of Fire—, y ha surtido de calzado a la mayoría de los clubes de la Football League. Sin embargo, una disputa familiar entre el padre y el tío de Joe Foster sobre la dirección del negocio lo llevó, junto con su hermano Jeff, a crear una nueva empresa inspirándose en el éxito de Adidas y Puma. Así nació Reebok.
Al principio, el dinero era tan escaso que Joe y su esposa tuvieron que vivir en su destartalada fábrica. Ahí, se vieron obligados a colocar la maquinaria en el borde del taller porque el piso era tan débil que, de haberla colocado en medio, podría haberse derrumbado. Luego de este comienzo difícil, empezó a surgir un nuevo jugador importante en el campo del equipamiento deportivo, sustentado en la visión de marketing de Joe. En los años ochenta, Reebok se convirtió en un fenómeno global al ser una de las primeras marcas que aprovecharon el potencial de la moda aeróbica inspirada por Jane Fonda. Pronto, los Reebok se vieron en las alfombras rojas de Hollywood e incluso en la película Aliens, donde Sigourney Weaver usó un par de Reebok Alien Stompers.
Al igual que el bestseller internacional Shoe Dog, de Phil Knight, fundador de Nike, Crea sneakers es una poderosa historia de triunfo contra viento y marea que revela los desafíos y sacrificios inherentes a la creación de una marca líder en el mundo. También es la historia de cómo una pequeña empresa local puede transformarse, con los productos y la visión correctos, en algo mucho más grande.
Please note: This audiobook is in Latin American Spanish.
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- By Mike on 09-03-18
By: Michael Matthews
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Ball Four
- The Final Pitch
- By: Jim Bouton
- Narrated by: Jim Bouton
- Length: 18 hrs and 39 mins
- Unabridged
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When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.
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Three Ten Year Updates Give Bouton a 5th Star
- By Byron on 08-09-12
By: Jim Bouton
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The Keys to the Effortless Golf Swing
- Curing Your Hit Impulse in Seven Simple Lessons
- By: Michael McTeigue
- Narrated by: Rob Shamblin
- Length: 1 hr and 45 mins
- Unabridged
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The biggest paradox in golf is that the harder you try to hit the ball, the worse you do so. In The Keys to the Effortless Golf Swing, Michael McTeigue offers you a simple system of sequential body movements that produces a true swinging motion with every club in the bag. The result is increased distance and greater accuracy for all sizes, shapes, and ages of golfers for a minimum investment in learning time.
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My Swing
- By rrj0717 on 09-09-18
By: Michael McTeigue
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Horses Never Lie, 2nd Edition
- The Heart of Passive Leadership
- By: Mark Rashid
- Narrated by: Dan Lawson
- Length: 7 hrs and 6 mins
- Unabridged
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A revolutionary approach to the techniques of working with horses, by a renowned instructor. In Horses Never Lie, renowned horse trainer Mark Rashid challenges the conventional wisdom of "alpha leadership" and teaches the listener to become a "passive leader" - a counterpart to the kind of horse other members of a herd choose to associate with and to follow. Applying Rashid’s principles and techniques helps cultivate horse personalities that are responsive and dependable regardless of the rider.
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Robotic reading
- By Julie Lynn on 05-08-15
By: Mark Rashid
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The Longest Silence
- A Life in FIshing
- By: Thomas McGuane
- Narrated by: L.J. Ganser
- Length: 13 hrs and 9 mins
- Unabridged
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From the highly acclaimed author of Ninety-two in the Shade and Cloudbursts comes a collection of alternately playful and exquisite essays—including seven collected here for the first time—borne of a lifetime spent fishing.
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Narrator had to catch a train
- By Brandon Taff on 01-11-23
By: Thomas McGuane
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Twisted
- The Story of Larry Nassar and the Women Who Took Him Down
- By: Mary Pilon, Carla Correa
- Narrated by: Mary Pilon, Carla Correa
- Length: 5 hrs and 17 mins
- Original Recording
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In early 2018, Larry Nassar, the former doctor for USA Gymnastics and Michigan State University, was sentenced to serve out the rest of his life in prison after pleading guilty to a variety of sex crimes. New York Times best-selling author Mary Pilon and Carla Correa chronicle the scandal from its inception, tracking the institutions that Nassar hid behind, the athletic culture that he benefited from, and the women who eventually brought him to justice.
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The Truth as told by the Survivors
- By DKMarkham on 07-27-19
By: Mary Pilon, and others
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Journal of a Trapper
- Nine Years in the Rocky Mountains, 1834-1843
- By: Osborne Russell
- Narrated by: John Lescault
- Length: 6 hrs and 4 mins
- Unabridged
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In 1834, Osborne Russell joined an expedition from Boston, which proceeded to the Rocky Mountains to capitalize on the lucrative salmon and fur trade. Beginning at the age of 20, he detailed the life of a trapper in his journal and recorded his adventures through treacherous terrain, encounters with dangerous wildlife, and confrontations with the Rockies natives of the Rockies. Osbourne would remain there for the next nine years. Journal of a Trapper is his remarkable account as he developed into an experienced trapper and a seasoned mountain man of the Rockies.
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early primary source of Rocky Mountain History
- By Ken Pearson on 09-23-20
By: Osborne Russell
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Exploitative Play in Live Poker
- How to Manipulate Your Opponents into Making Mistakes
- By: Alexander Fitzgerald
- Narrated by: Alexander Fitzgerald
- Length: 7 hrs and 18 mins
- Unabridged
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Many poker players can make good decisions at the table with a reasonable frequency. Nevertheless, there are numerous situations where even very experienced players behave in predictable ways. These deeply-ingrained habits lead them to make mistakes. The problem is that these situations won't often arise at the table by chance - you have to make them happen. Exploitative Play in Live Poker is a ground-breaking work that teaches you how to create the circumstances where your opponents will be likely to blunder and how to exploit them when they do.
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Thank you! Alex
- By Rebekah Hernandez on 05-26-19
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Soccer iQ (2 Book Series)
- By: Dan Blank
- Narrated by: Don Bratschie
- Length: 5 hrs and 53 mins
- Unabridged
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Amazon's top two soccer-coaching books have been combined to create one amazing audiobook! Soccer iQ Vol. 1 is an Amazon best seller and an NSCAA Soccer Journal Top 5 Book of the Year! Football.com rated these books number one and number two in its list of the Top 14 Soccer Books for Players and Coaches!
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Soccer GOLD
- By JONATHAN S REA on 01-03-19
By: Dan Blank
What listeners say about Crea Sneakers [Shoe Maker]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-19-24
Persistencia y pasión
Joe Foster, un grande visionario global. Nos enseña cómo es trabajar apasionadamente para hacer de tu visión de empresa y marca una realidad. Pero el amor por ver que tu propósito, la compañía que creaste, tu legado, siga su elevándose, te puede llevar a tomar las más difíciles y drásticas decisiones en la vida, como lo es, desprenderse de ella y ponerla en otras manos que consideras las apropiadas para que siga elevándose llegando más allá de lo que imaginaste.
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- Eva Hernandez
- 05-10-22
Genial historia
Es una historia inspiradora no solo para empresarios sino para cualquiera que piensa y sueña en grande. Lo recomiendo mucho.
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