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Publisher's Summary

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?

Content DNA provides the answers.

By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

©2020 John Espirian (P)2020 John Espirian

What listeners say about Content DNA

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For the best, “content” on Content Writing!

Do you wish to establish your personal or business brand? Then seek no further, Content DNA reinvents the old with brilliant content from start to finish.

John’s voice is captivating to listen to as he explains the importance of building a solid, authentic brand in a competitive world.

The book is jam-packed with social media tips, providing websites John recommends when creating, editing and publishing content.

Delightful to listen to and interwoven with witty comments and facts. You will love this book!

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Fantastic Book !

I recommend you read before or while building your brand. It’d help you stand out in this world filled with options.

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  • Mr. J. A. Ball
  • 02-13-21

John Espirian knows his stuff

I was fortunate enough to be introduced to John through a mutual friend and asked him to be on my podcast and discuss content marketing. John agreed and I decided to read his book in preparation for him being my guest.
I got so much value and great info from the book that I became more and more excited to speak to John the further I got.
At the very least, follow John on LinkedIn where he regularly shares great information on making the most of LinkedIn for marketing and delivering content. Please, do yourself a favour and get a copy of this book for yourself and anyone you know who does any kind of online content marketing.
If you want to hear the podcast with John, look for Speaking of Influence in podcast directories and the episode is called Genetically Modified Marketing, then go buy the book if you haven't already.

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  • HANNAH MEYER
  • 01-01-21

3 Compelling Reasons to Consume Content DNA

1) It's for noobs and old timers. I'm writing content for the past 10 years. This book reminded me of some essentials I had forgotten and taught me a lot of new lessons

2) Every chapter has at least one nugget. Put a few of them into practice and your business will improve

3) John signposts out to other content creators so if you need more info on a certain topic, it's easy to go deeper.

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  • Roz
  • 07-12-20

Absolutely full of valuable business information!

Great book absolutely full of valuable information if you're looking to put content out about your business definitely a must read!!

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  • Joanna
  • 06-06-20

No Douche Canoes Here!

Relentlessly helpful and jam-packed full of useful and insightful advice. Fantastic takeaways and interesting comments from an A list of marketers and copywriters. This is seriously good value and a great book to dip into if ever you lose your way whilst marketing your business.