Content DNA

Using Consistency and Congruence to Be the Same Shape Everywhere

By: John Espirian

Narrated by: John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?

Content DNA provides the answers.

By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

©2020 John Espirian (P)2020 John Espirian

Fantastic Book !

I recommend you read before or while building your brand. It’d help you stand out in this world filled with options.

For the best, “content” on Content Writing!

Do you wish to establish your personal or business brand? Then seek no further, Content DNA reinvents the old with brilliant content from start to finish.

John’s voice is captivating to listen to as he explains the importance of building a solid, authentic brand in a competitive world.

The book is jam-packed with social media tips, providing websites John recommends when creating, editing and publishing content.

Delightful to listen to and interwoven with witty comments and facts. You will love this book!