JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep165

What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk through our own coffee shop journey since 2016, the tension between passion and profitability, and why customer demand has reshaped coffee shops more than anything else. Plus, we dive into whether this shift is actually a bad thing and how it impacts producers, baristas, and the future of specialty coffee.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep165

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep164

We’ve signed five commercial leases since starting Valor Coffee in 2016 – and we’ve learned (painfully) how lease terms can make or break a café. In this episode, we break down the lease language that confuses everybody (CAM/TI, gross vs. triple net, rent escalators, commencement date, rent abatement, LOIs, and more) and what we wish we negotiated sooner. We also talk leverage—when you have it, when you don’t, and how to use it before you sign anything. If you’re opening your first shop or thinking about location #2, this one can save you real money and real regret.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep164

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep163

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Caleb and Haley from Makers Café (Pensacola, FL) are in the studio, and we’re talking about what happens when you keep trying new things until something really sticks. Their Saturday Run Club went from “maybe 15 people will show up” to 100+ runners every week. It has changed their mornings, their team energy, and their community footprint. We get into building a shop that feels welcoming (not intimidating), why small changes can create big momentum, and how margin might be the most underrated growth strategy there is. If you’re building a brand, leading a team, or just trying to make business feel more sustainable, this is for you!

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep163

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777