Is Third Wave Coffee Cooked in 2026? – Valor Coffee Podcast Ep. 165
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Is Third Wave Coffee Cooked in 2026? – Valor Coffee Podcast Ep. 165
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What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk through our own coffee shop journey since 2016, the tension between passion and profitability, and why customer demand has reshaped coffee shops more than anything else. Plus, we dive into whether this shift is actually a bad thing and how it impacts producers, baristas, and the future of specialty coffee.
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