Violence against public figures, politicians, and high-profile individuals is no longer rare or isolated — it's increasing, accelerating, and becoming more unpredictable. Threat reporting, attempted attacks, and successful assaults on protectees have risen sharply over the last several years, driven by political polarization, online radicalization, and the ease with which individuals can move from grievance to action. From lawmakers and candidates to commentators and executives, the modern threat environment is broader, faster, and far less controllable than most people understand.

In this episode, I sit down with Caleb Gilbert, founder of White Glove Protection Group, to break down the reality of personal protection — including where it works, where it fails, and why it's often misunderstood. We take a hard look at the mechanics of real-world security failures, including a detailed discussion of the protection dynamics surrounding the Charlie Kirk attack site, and why even professional protective details can be overwhelmed. We also cover what individuals can realistically do to improve their own personal security in an increasingly hostile environment — without illusions, guarantees, or false confidence.

White Glove Protection Group: https://whitegloveprotection.com/

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Jarred Taylor from Black Rifle Coffee is the second guest to sit down in the new studio, and we kicked this one off by talking about branding—what it actually takes to build something real, why most brands fail, and how hard it is to grow without losing the core of what made it work in the first place.

From there, things went where they usually do. We broke down movies and TV through a tactical lens, talked about what Hollywood consistently gets wrong, and then spent some time on the "Wet Boys"—Jarred's online aviation squadron that flies simulated demos, builds digital airshows, and uses their downtime to antagonize the Air Force Thunderbirds on social media.

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Rob O'Neill is a retired Navy SEAL with more than 400 combat missions, deployments with SEAL Team Two and SEAL Team Six, and participation in some of the most high-profile special operations of the last two decades. He served multiple tours in Iraq and Afghanistan and has spent years navigating the complicated transition from service to public life. In this conversation, Rob joins me for an unfiltered, long-form discussion about his career, the brotherhood of the teams, and the personal cost that comes with telling parts of his story publicly.

We talk at length about Operation Neptune Spear, the mission to kill Osama bin Laden, and Rob's perspective on how the official debrief differs from his lived experience. Rob explains why he believes portions of the record are incomplete, discusses actions taken by members of the assault force after bin Laden was already dead, and why those details matter to him years later. These are Rob's firsthand accounts and interpretations, shared in full context and without editing for sound bites.

We also dig into Rob's ongoing $25 million defamation lawsuit, how it came about, and what it's like to defend your name after a lifetime spent operating in silence. This isn't a hit piece or a hero narrative—it's a three-hour conversation about memory, loyalty, accountability, and what happens when the story doesn't match the mission.

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