Jarred Taylor from Black Rifle Coffee is the second guest to sit down in the new studio, and we kicked this one off by talking about branding—what it actually takes to build something real, why most brands fail, and how hard it is to grow without losing the core of what made it work in the first place.

From there, things went where they usually do. We broke down movies and TV through a tactical lens, talked about what Hollywood consistently gets wrong, and then spent some time on the "Wet Boys"—Jarred's online aviation squadron that flies simulated demos, builds digital airshows, and uses their downtime to antagonize the Air Force Thunderbirds on social media.

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Rob O'Neill is a retired Navy SEAL with more than 400 combat missions, deployments with SEAL Team Two and SEAL Team Six, and participation in some of the most high-profile special operations of the last two decades. He served multiple tours in Iraq and Afghanistan and has spent years navigating the complicated transition from service to public life. In this conversation, Rob joins me for an unfiltered, long-form discussion about his career, the brotherhood of the teams, and the personal cost that comes with telling parts of his story publicly.

We talk at length about Operation Neptune Spear, the mission to kill Osama bin Laden, and Rob's perspective on how the official debrief differs from his lived experience. Rob explains why he believes portions of the record are incomplete, discusses actions taken by members of the assault force after bin Laden was already dead, and why those details matter to him years later. These are Rob's firsthand accounts and interpretations, shared in full context and without editing for sound bites.

We also dig into Rob's ongoing $25 million defamation lawsuit, how it came about, and what it's like to defend your name after a lifetime spent operating in silence. This isn't a hit piece or a hero narrative—it's a three-hour conversation about memory, loyalty, accountability, and what happens when the story doesn't match the mission.

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In this episode, I sit down with Luke Urick, the Executive Director, and Bryon Gustafson, the Deputy Director of the Montana Veterans Project, a Great Falls–based nonprofit that helps veterans rediscover purpose, camaraderie, and resilience through veteran-led therapeutic adventure trips in the Montana backcountry. We explore how challenging wilderness experiences can help veterans reconnect with themselves, their fellow warriors, and the mission that doesn't simply end when military service does.

We dig into why traditional approaches sometimes fall short, and how shared physical challenge, communication, and hard work in nature can catalyze healing in ways that matter long after the trip ends. This is a conversation about more than PTSD or buzzwords — it's about purpose, belonging, and veterans building new life chapters with intention and grit.

Montana Vet Program - https://www.mtvetprogram.org

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