Chasing Hollywood

A Marketing Chief’s Lessons on Breaking Through

By: Gerry Rich

Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives.

Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films that served as must-see moments for the last two generations. The pop-culture infiltrators that have marked our years and shaped our shared memories, giving us the stars, catch-phrases and bold ideas that people still talk about—whether we’re growing up, growing old, looking inward, or coming out.

Sometimes audiences don’t know what they want, simply because they haven’t seen it before—in part because of the massive blockades created by corporate ownership and mainstream media saturation from big-dollar marketing campaigns, constructed by the powers that be in order to keep outsiders and little guys down and out.

These powers still exist in the film world, and the social media world, and the book world, too, just as they exist in almost every industry today, when even the most well-funded marketing departments struggle to break through the unstoppable wall of noise created by the overflow of information and content that floods consumers’ feeds and screens every second of every day.

But guess what?

Blockades are still breakable, and even the tallest walls are surmountable. We just need to take an indie-film approach to breaking through.