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Campaigns That Shook the World
- The Evolution of Public Relations
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
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Publisher's summary
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business.
The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.
This audiobook examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.
In addition, Campaigns that Shook the World contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell.
Rogers investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples.
This audiobook features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies.
Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
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- Narrated by: John Dickerson
- Length: 15 hrs and 44 mins
- Unabridged
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The American presidency is in trouble. It has become overburdened, misunderstood, almost impossible to do. “The problems in the job unfolded before Donald Trump was elected, and the challenges of governing today will confront his successors”, writes John Dickerson. After all, the founders never intended for our system of checks and balances to have one superior Chief Magistrate, with Congress demoted to “the little brother who can’t keep up”.
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Couldn’t wait for this book!
- By David H. Lawrence XVII on 06-17-20
By: John Dickerson
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Dangerous Charisma
- The Political Psychology of Donald Trump and His Followers
- By: Jerrold M. Post MD, Stephanie R. Doucette
- Narrated by: Walter Dixon
- Length: 9 hrs and 34 mins
- Unabridged
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Offering an in-depth psychological and political portrait of what makes Donald Trump tick, Dangerous Charisma combines psychoanalysis with an investigation into the personality of the current American president. This narrative not only examines the life and psychology of Donald Trump but also provides an analysis of the charismatic psychological tie between Trump and his supporters. In this new book, the psychiatrist who once served under five American presidents applies his expertise to profiling the current resident in the White House with surprising and revelatory results.
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Must read book!!
- By Sophie U. on 03-19-20
By: Jerrold M. Post MD, and others
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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American Carnage
- On the Front Lines of the Republican Civil War and the Rise of President Trump
- By: Tim Alberta
- Narrated by: Jason Culp
- Length: 26 hrs and 23 mins
- Unabridged
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The 2016 election was a watershed for the United States. But, as Tim Alberta explains in American Carnage, to understand Trump’s victory is to view him not as the creator of this era of polarization and bruising partisanship, but rather as its most manifest consequence. American Carnage is the story of a president’s rise based on a country’s evolution and a party’s collapse. As George W. Bush left office with record-low approval ratings and Barack Obama led a Democratic takeover of Washington, Republicans faced a moment of reckoning.
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masterpiece
- By ZZ on 07-26-19
By: Tim Alberta
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The Manipulators
- Facebook, Google, Twitter, and Big Tech's War on Conservatives
- By: Peter Hasson
- Narrated by: Andrew Eiden
- Length: 6 hrs and 20 mins
- Unabridged
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For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.
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Good Content....Run 1.2x Speed or You'll Go Crazy
- By Peter on 05-17-20
By: Peter Hasson
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Collision 2012
- Obama vs. Romney and the Future of Elections in America
- By: Dan Balz
- Narrated by: Jeffrey Kafer
- Length: 15 hrs and 18 mins
- Unabridged
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Four years ago, a bright young presidential candidate named Barack Obama campaigned on a theme of hope and change, and made history. Today, he finds himself in another bitter, divisive presidential race but without the buzzwords. Instead, an embattled president struggles with a dysfunctionally divided Congress, a controversial healthcare bill, a decade-long war, and a stagnant economy.
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Fascinating. Couldn't stop listening.
- By Gregory E Benoit on 07-24-16
By: Dan Balz
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Fault Lines
- A History of the United States Since 1974
- By: Kevin M. Kruse, Julian E. Zelizer
- Narrated by: Fajer Al-Kaisi
- Length: 14 hrs and 47 mins
- Unabridged
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If you were asked when America became polarized, your answer would likely depend on your age: You might say during Barack Obama’s presidency, or with the post-9/11 war on terror, or the culture wars of the 1980s and 1990s, or the “Reagan Revolution” and the the rise of the New Right. How did the US become so divided? Fault Lines offers a richly told, wide-angle history view toward an answer.
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Good overview of the past 45 years
- By Adam Shields on 02-26-19
By: Kevin M. Kruse, and others
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We Should Have Seen It Coming
- From Reagan to Trump - A Front-Row Seat to a Political Revolution
- By: Gerald F. Seib
- Narrated by: Jason Culp
- Length: 9 hrs and 52 mins
- Unabridged
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The executive Washington editor of The Wall Street Journal chronicles the astonishing rise, climax, and decline of the conservative movement, from the election of Ronald Reagan to the Republican Party's takeover by Donald Trump - with a new introduction covering the 2020 election and the future of the GOP.
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Brilliant!!!
- By Amazon Customer on 11-04-20
By: Gerald F. Seib
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Winners
- And How They Succeed
- By: Alastair Campbell
- Narrated by: Paul Hodgson
- Length: 16 hrs and 16 mins
- Unabridged
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Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist, he helped guide his party to victory in three successive elections, and he's fascinated by what it takes to succeed. How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate?
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All Winners Must Know That
- By GoldstarGuru on 06-03-23
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Resistance
- How Women Saved Democracy from Donald Trump
- By: Jennifer Rubin
- Narrated by: Hillary Huber
- Length: 13 hrs and 50 mins
- Unabridged
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In the tradition of Shattered and Game Change, Washington Post columnist Jennifer Rubin provides an insider’s look at how women across the political spectrum carried a revolution to the ballot box and defeated Donald Trump, based on interviews with key figures such as Kamala Harris, Amy Klobuchar, Stacey Abrams, Nancy Pelosi, and many more.
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An excellent book
- By Gary on 02-02-22
By: Jennifer Rubin