Cable Cowboy
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
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Publisher's Summary
An inside look at a cable titan and his industry
John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than 25 years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company, TCI, and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry.
Told in a lively style with exclusive details, the audiobook shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the US, an evolution that gave US consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- STRath
- 02-04-20
Potential to be a great story - let down
John Malone is clearly one of the all time greats of business. Not just because of his strategic success in a highly competitive industry (cable) and also his financial achievements (billionaire) but because of his focus on financial engineering and tax arbitrage solutions. I think the book could have focused much more on some of the un
The audiobook was a bit try (the person narrating it - the cadence) so 3*. But the underlying story was so good - it pushed up my overall rating to 4*.
This is a solid, good book that had the potential to be a great book (but was not) due to the underlying person on whom it is based.