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Publisher's Summary

In just the last few years, traditional collaboration in a meeting room, on a conference call, and even in a convention center has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.

Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:

  • Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
  • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
  • Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

    An important look into the future, Wikinomics will be your road map for doing business in the 21st century.
  • ©2006 Don Tapscott and Anthony D. Williams (P)2007 Tantor Media Inc.

    Critic Reviews

    "A clear and exciting preview of how peer innovation will change everything." (Booklist)
    "This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities." (Publishers Weekly)

    What members say

    Average Customer Ratings


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    • Overall
      4 out of 5 stars
    • Shelby
    • Terrace, British Columbia, Canada
    • 02-12-09


    This is one I will find myself re-experiencing sections. I find the points to be valid and well-made. As a web site builder and tech addict I find the points made to be extremely accurate.Kudos!

    1 of 2 people found this review helpful

    • Overall
      3 out of 5 stars
    • Vahe
    • Montreal, Quebec, Canada
    • 12-30-08

    Was probably very informative in 2006...

    I listened to this book in 2008 and it sounded dated to me. The general tone is a bit prophetic and pompous (as most books in this category), but unless you spent the last 5 years in a cave, you already know what's in there. Charlene Li and Josh Bernoff' Groundswell is a better alternative to this book: more encompassing and, at the same time, more informative and concise.

    • Overall
      3 out of 5 stars
    • Burt
    • Alexandria, VA, USA
    • 08-09-08

    Web 2.0 basics

    The book explains the basics behind wiki-based sites and other collaborative Web technologies. For those familiar with how these work already, this book will seem pretty basic.

    • Overall
      2 out of 5 stars
    • Adam
    • Sherwood, OR, USA
    • 06-02-08

    Needs a different narrator

    I found the content to be useful and interesting, but was continually distracted by the voice of the narrator, Alan Sklar, who should smoke less. I felt like I was listening to an eight-hour movie trailer voiceover and it was difficult to focus on the content.

    • Overall
      2 out of 5 stars
    • John
    • Houston, TX, USA
    • 06-01-08

    too long

    The audio book consists of islands of important insight separated by oceans of endless verbose rhetoric. I am surprised that this is only 13 hours long, seemed like twice that. The key observations and trends presented are important, some of which have been repackaged to fit this book. The presentation is long, sometimes condescending, repetitive and oversold.

    • Overall
      2 out of 5 stars


    Book was repititious and overly long. Some good thoughts and examples in there, but it could and should have been presented in half the time. I found my mind wandering after a few minutes of the reader's monotone voice. Too much work to get through.

    • Overall
      4 out of 5 stars
    • Ben
    • New Rochelle, NY, USA
    • 01-06-09



    0 of 1 people found this review helpful

    • Overall
      5 out of 5 stars
    • Carlos
    • Nutley, NJ, USA
    • 05-18-07


    I found this book truly inspiring, accurate and informative. The authors have successfully given a truly updated account of the profound revolution that the open source movement is leading on the world wide web. This book provides a multidimensional coherent narrative for sharing science, business amd education. It is also a great resource for those who would like to participate in this new collaborative culture. The social character of the internet and its universal access to human knowledge,wisdom and wealth is clearly stated. The message of this book is deeply encouraging and positive. Listen to it, study it and live it!...

    1 of 4 people found this review helpful