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Publisher's Summary

The premier guide to combining verbal and nonverbal communication to gain confidence, establish credibility, and make lasting impressions.

Yes: a small word, but the key to opening doors both professional and personal. The power of The Yes Factor gets you the job, the promotion, or the second date. But getting a "yes" can be tricky.

Tonya Reiman explains how communication works - what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or win control of the remote (without ticking off your spouse!).

Combining verbal and nonverbal tricks - identifying types of communicators, recognizing subconscious motivations, and adopting covert communication techniques - The Yes Factor is a simple approach to influencing and framing communication so that your message resounds clearly, ensuring that your ideas are implemented effectively and that you present your best possible self.

A leading body language expert and Fox News contributor, Reiman's accessible prose, firsthand anecdotes, step-by-step advice, and short quizzes make The Yes Factor the ultimate how-to for exuding confidence, establishing authority, gaining credibility, and making the lasting impression that will get you a "yes" everytime.

©2010 Tonya Reiman (P)2010 Gildan

What members say

Average Customer Ratings


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  • Overall
  • J S
  • KL Malaysia
  • 08-10-10

Misleading title

I bought this audiobook hoping for a well written audiobook on *persuasion*. Instead, what I got was a disjointed ramble on body language. I consider body language to be only one element of persuasion. Other elements include value proposition, attitude, listening, structuring your meeting/call, preparation etc.

The only (non-body language) gem I got was this: When you make a request, include the word "because". Eg Can you get me a glass of water because I want one. Apparently, the word "because" prompts people to take you seriously and accommodate your request. Nice tip but it wasn't enough.

So,in conclusion, the content and delivery were off in this book. I'd recommend you skip it.

9 of 10 people found this review helpful

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  • Story
  • Glenn
  • Richmond Hill, ON, Canada
  • 10-02-11

Nothing new, did not finish listening to book

I did not finish listening to this book. Felt like I have heard most of it in other books. Did not like that at times she made strong conclusions from questionable studies. Also parts of the body language sections were hard to follow for she listed way too many major and minor body language signals all lumped together. Maybe in book form this would be better for you could skip sections.

2 of 2 people found this review helpful

  • Overall

Good but need much more powerful voice

The book is good, but Ms. Tonya keeps her voice constant all the way instead of making her voice pitch changeable according to the point she is talking about. this what I hope to see because with the constant voice you could full a sleep.

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  • Performance
  • Story

Common Sense

Reiman offers nothing revolutionary in her book. It basically consists of structural steps and sound factors on persuasive skill; which are more of some common sense to most people. Numerous factors (things one may already practicing without labels - things like Priming) are highlighted in the book. All in all, nothing revolutionary. however can serve as reminder on being more persuasive.

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  • Swill
  • TORRANCE, CA, United States
  • 03-25-12

Excellent listen

Where does The YES Factor rank among all the audiobooks you’ve listened to so far?

Have not purchased a lot of audiobooks.

What did you like best about this story?

The application to daily life.

What about Tonya Reiman’s performance did you like?

It's always appreciative to listen to the author as a oppose to a voice actor.

What did you learn from The YES Factor that you would use in your daily life?

The art of persuasion.

Any additional comments?

Provides practical tactics (not theoretical) to be used in daily life.

  • Overall
  • morton
  • Rego Park, NY, United States
  • 06-18-10

Great Tips for Getting What You Want

I loved this audio. I've been following Tonya Reiman on TV for quite some time, and her ideas are great. The tricks, both verbal and nonverbal and her step-by-step advice is priceless. It's a fascinating audio and it will help you get you what you want, when you want it!

3 of 6 people found this review helpful

  • Overall

Helpful and specific

After listening to the entire book twice I plan to listen again and grasp more of the concepts. I'd like a hard copy, too for the listings. Tonya explains what has previously been a mystery to me - how to KNOW if someone is lying to you. How to develop rapport. How to get what you want in a given situation. Excellent!

1 of 3 people found this review helpful

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  • Story
  • Sy
  • Denmark, WI, United States
  • 03-24-13

Hmmmm, Jedi knowledge this is.

What did you love best about The YES Factor?

Loved this book. Tonya's voice is very easy to listen to.
You will become more aware when you are having conversations with others. This book has boosted my confidence and helped me break through the boundaries of my of my self perceived comfort zone. Conversations with others will never be the same.

0 of 1 people found this review helpful

  • Overall
  • Deborah
  • Fishers, IN, United States
  • 03-06-11

Glad I said Yes!

My husband and son are big O'Reilly Factor fans so I had already seen Tanya in action. Her book is the perfect vehicle for her to go beyond the quick explanations that she gives on the show. With many of the audible books that are really good, I choose to buy the text for reference. I knew I'd be ordering this one right away. No buyers remorse here.

0 of 2 people found this review helpful