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Publisher's Summary

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

©2011 Columbia University Press (P)2016 Audible, Inc.

What members say

Average Customer Ratings

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Enjoyed listening

Inspiring for managers and consultants. Easy to follow logic. Substantial expertise is given. Easy to use tools. Would like more real Business cases examined, but I will read also the 10 examples book of the same authorised.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • mj
  • 04-28-17

great model for design thinking

great walk through and examples used through out. hopefully I can find the templates referred to in the appendix.

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  • Nomad360i
  • 12-06-16

One life, a missionaries lifestyle.

If you could sum up Designing for Growth in three words, what would they be?

Compelling, Delightful Design

What other book might you compare Designing for Growth to, and why?

It would be hard to compare this book to anything remotely close, other than to say methods relating to "design thinking."

Have you listened to any of Nicol Zanzarella’s other performances? How does this one compare?

Haven't come across the narrator before, but she sounds delightful.

Was this a book you wanted to listen to all in one sitting?

A reference book, to come back to and listen on many sittings to absorb empathy.