Your audiobook is waiting…

Business for Punks

Break All the Rules - the Brewdog Way
Narrated by: James Watt, Kaleo Griffith
Length: 5 hrs and 10 mins
Categories: Business, Leadership
4.5 out of 5 stars (92 ratings)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

Businesses fail. Businesses die.

Businesses fade into oblivion.

Revolutions never die.

So start a revolution, not a business.

After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan, just a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.

Within a few years, BrewDog became one of the world's best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They've not only rewritten the record books - they've inadvertently forged a whole new approach to business.

Business for Punks bottles the essence of James' methods in an accessible, honest manifesto. Among his mantras:

  • Cash is motherf---ing king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it - because it does.
  • Get people to hate you. You won't win by trying to make everyone happy, so don't bother. Let haters fuel your fire while you focus on your hardcore fans.
  • Steal and bastardize from other fields. Take inspiration freely wherever you find it - except from people in your own industry.
  • Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they're passionate and a good culture fit.

Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It's an anarchic, indispensable guide to thriving on your own terms.

©2016 James Watt (P)2016 Penguin Audio

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    53
  • 4 Stars
    30
  • 3 Stars
    4
  • 2 Stars
    4
  • 1 Stars
    1

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    43
  • 4 Stars
    30
  • 3 Stars
    4
  • 2 Stars
    2
  • 1 Stars
    1

Story

  • 4.5 out of 5 stars
  • 5 Stars
    50
  • 4 Stars
    19
  • 3 Stars
    7
  • 2 Stars
    1
  • 1 Stars
    2
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

awsome

remove reactionary work from your life, make time for creative space and live proactively today!

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Pretty much pure Garbage

I'll summarize this whole book for you. break all the rules , do things your way , and brewdog is so amazing let me repeat that again brewdog is so amazing. this whole book was basically them patting themselves on their big fat backs. it was not useful it was not handy and I hated every second of it. I actually listened to the whole thing just to give this horrible review because I hated this book about that much.

3 of 5 people found this review helpful

  • Overall
    4 out of 5 stars

Solid book.

Solid book. over simplified at some points and contradictory in others but all in all solid.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

very educational and inspiring

the brewdog punk mentality of doing things is very infectious and is delivered clear and full of energy. I enjoyed all of it!!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Loved it.

It was much better than all the sappy crap all the others are putting out there.

0 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

down to heart and straightforward tale

The books is good and it uses some strong words and analogies to make a point.

0 of 1 people found this review helpful