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In this episode, Shaun talks with Kira Shishkin, Founder & CEO of informed.now, a text-based news concierge that keeps you informed without draining your energy. They dig into what's broken in our current news ecosystem, how bias is often intentional, and why going straight to primary sources changes everything. Kira also shares his framework for evaluating ideas, teams, and timing, what founders get wrong when pitching investors, and how to protect your attention like a superpower in an age of noise and AI hype.

In this episode you'll learn:

• Why our "information diet" is broken and how informed.now works

• How primary sources help cut through bias and sensationalism

• Kira's process for testing ideas before building a business

• What most founders get wrong in investor pitches

• Simple questions to decide what's actually worth your time and attention

Timestamps (Key Moments):

• 00:01 – Welcome & why Shaun invited Kira

• 02:50 – Growing up in Ukraine & Israel and seeing information wars up close

• 07:35 – How informed.now stays neutral and focuses on primary sources

• 27:58 – Kira's framework for evaluating ideas, teams & timing

• 50:12 – AI: what's overhyped and what we're underestimating

• 58:40 – A pivotal setback that shaped Kira's resilience

Connect with Kira:

https://www.linkedin.com/in/kirashishkin/

Informed.now

Connect with Shaun:

https://www.linkedin.com/in/shaunenders/

www.BusinessFinaceAndSoul.com

www.CallTSG.com

In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead.
Roy shares his unfiltered take on what it means to stand out in today's business world and why most companies fail because they try to copy rather than create.

Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time.

If you're an entrepreneur, executive, or anyone building a team, this episode is a masterclass in being bold, authentic, and unforgettable.

02:10 – The Power of Differentiation
Why "being the only one who does what you do" is more valuable than competing on price or product.

06:45 – The $1 Billion Growth Story
Roy walks through how audacious strategy and relentless execution helped scale a company past $1B in annual revenue.

12:20 – The 4 Pillars of Audacious Leadership
Breaking down the framework behind bold leadership and how it drives performance.

17:55 – From Copying to Creating
How most organizations kill creativity by imitating competitors—and what to do instead.

23:40 – Building a Customer-Obsessed Culture
Why customer experience is a company's ultimate differentiator.

29:00 – Sales as a Strategic Force
Why sales can no longer just "close deals" it must align with the brand mission and differentiation strategy.

33:15 – Execution Over Ideas
Roy's philosophy on why great execution beats great ideas every time.

37:40 – The Career Takeaway
How individuals, not just companies can "be different" to build fulfilling, standout careers.

41:00 – Roy's Final Challenge to Listeners
Stop waiting for perfect conditions, start executing on your difference today.

Watch on YouTube: https://youtu.be/osSuuKFtlDY

Connect with Roy Osing:

https://www.linkedin.com/in/royosing/

https://www.bedifferentorbedead.com/about_the_author

Connect with Shaun Enders

https://www.linkedin.com/in/shaunenders/

www.BusinessFinanceAndSoul.com

www.CallTSG.com

Shaun welcomes John Knowlton, a multi-generational wealth architect and author, to discuss building a billion-dollar firm and redefining success through personal purpose and family values. John shares insights on strategic business growth, the importance of delegation, and integrating faith with financial stewardship to foster an abundant mindset.

00:00 Introduction to John Knowlton
01:59 Redefining Success After Reaching Goals
04:10 Inputs Over Outputs in Redefined Success
07:09 Scaling a Firm: From 125M to 1B
10:10 Commitment and Accountability in Growth
15:15 The Art of Radical Delegation
19:57 Scaling Systems: Beyond Small Firm Thinking
25:40 Faith, Business, and Wealth Perception
31:36 Family Governance and Financial Openness
37:09 Early Financial Education and Engagement
43:08 Money as a Force for Good
46:51 Introspection, Setbacks, and Future Vision

• Redefine success by aligning with unique personal purpose, moving beyond transactional achievements.
• Implement rigorous time studies to identify and allocate resources to high-impact opportunities like mergers and acquisitions.
• Overcome delegation challenges by avoiding both micromanagement and abdication, focusing on "radical delegation" for leverage.
• Structure business for growth by reverse-engineering organizational charts of larger firms, identifying needs for middle management.
• Foster family governance by openly discussing finances and values, building shared decision-making, and promoting intergenerational wealth stewardship.

Watch the full video on YouTube: https://youtu.be/vY2CQ71Cy3Y

Connect with John:

https://www.joinc12.com/chairs/john-knowlton/

https://www.linkedin.com/in/john-knowlton-516b828/

Connect with Shaun:

https://www.linkedin.com/in/shaunenders/

www.CallTSG.com

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