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Publisher's Summary

Having the emotional intelligence to influence other people is an essential life skill. The level of your communication is in direct relation to your level of success, wealth, and even happiness. 

All of the greatest achievements of man started out as an idea in the mind of one man or woman. However, without leveraging the collective power of other people, most of them would never have seen the light of day. 

Craig Beck has devoted the last two decades to studying the communication secrets of genuinely successful men and women. He has combined that extensive research with his experience as a former hypnotist and as a master practitioner of Neuro Linguistic Programming (N.L.P.). 

The result is Bulletproof Persuasion, a degree course in advanced techniques to influence and persuade people in all walks of life. It doesn't matter whether you work in the sales industry or not. We are all salesmen whether we like it or not. Whether you are pitching to a client or trying to get your kids to bed on time - we never stop selling.

This book will give you the 10 most powerful compliance techniques ever discovered, to smash through your targets and rapidly manifest your goals, desires, and dreams. All by harnessing the intelligence, skills, and power of other people. 

Master: 

  • The Law of Reciprocity 
  • The Law of Scarcity 
  • The Law of Social Proof 
  • The Decoy Effect 
  • The Law of Unstoppable Power 
  • Pacing, Mirroring, and NLP 
  • The Law of Curiosity 
  • The Law of Personal Bias 
  • And more
©2018 Craig Beck (P)2018 www.CraigBeck.com

What listeners say about Bulletproof Persuasion: How to Influence People

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Great Summary of Persuasion Techniques! I'm a fan!

Another great book from Craig Beck. He's obviously well researched and the combination of his expertise in Psychology, NLP, and Behavioral Economics show through.

Bulletproof Persuasion provides an entertaining overview of the hidden forces (laws) of persuasion. He is correct that these forces, like gravity, work whether you like them. Craig is somewhat notorious for repeating sections of material he's already published... this book contains a few. I'm sure he has good reason for this, but I've docked a star on story here.

Overall, this is great content and fantastic narration! Bulletproof Persuasion does great job of staying out of the minutia while pointing out what you need to know.This is especially true in the area of body language and NLP. Craig has done the work so you don't have to. This content is highly valuable and certainly worth the credit!

P.S.- If you take nothing else from this book other than a better understanding of the Law of Scarcity you'll be just fine :)

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I LOVE THIS BOOK

i had bought.many of his books. and this might the best book Craig had ever published here at audibles.

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Another great book by You Craig

Every book inspires me, teach me and make me grow bigger. great job Craig :)

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  • T.
  • 06-27-20

Good book But...

Great book but on selling the university went with gut. I did not feel his value in me. Which is more than a name..It seemed pushed rather than genuine.Glad I went through the book he has value in his words . Even if you give there is something given, value, respect it.

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  • Paul (the other one)
  • 09-09-20

I haven't been persuaded.

Craig Beck has a great voice -- very concise and clear, and for that I will always praise him. However, I have an issue regarding his books in general. If you have never listened to Craig Beck previously, you'll love this -- but, he has two annoying habits: 1. He often uses his presentations as a storefront for his online courses and seminars -- he doesn't do this a lot, but I want content, not an advert. 2. He repeats his content in every presentation -- little stories, soundbites, words of wisdom and ideas are often rehashed and reordered to fit the title of whatever work it is. You can listen to a book on dating, finances, the Law of Attraction, quitting your job, being a better man (or woman) and so on, and you'll hear the same thing! This means that, if you've listened to one Craig Beck book, you've listened to all of them -- and as such I would love to hear some completely new material from him; his work would be great with a complete refresh and I'm sure he's more than capable. This book is a bit samey -- and not very persuasive. I haven't listened to him for a while, and as such it's reasonably tolerable, but only because I'm being reminded of content I'd heard previously and since forgotten -- in summary, I could just as well have listened to a lot of his other work and still received the same information.

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  • Rich M
  • 12-31-18

outstanding

great listen start to finish. really gets you thinking. i have learned lots, now to implement

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  • Amazon Customer
  • 07-21-18

Craig does it again

Craig Beck has written so many great books and this is another, definite read for anyone who wants to learn about persuasion and influence

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  • Niall H
  • 04-27-18

Excellent insights

An easy to follow guide to the key drivers of human behaviour and decision making.