Building for Everyone
Expand Your Market with Design Practices from Google's Product Inclusion Team
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.00 por los primeros 30 días
Building for Everyone
Compra ahora por $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Janina Edwards
Acerca de esta escucha
Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs.
The economic "why" has been firmly established, but what about the "how"? How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Building for Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.
©2020 John Wiley & Sons, Inc. (P)2020 Gildan MediaLos oyentes también disfrutaron...
-
Mismatch
- How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life)
- De: Kat Holmes, John Maeda - foreword
- Narrado por: Kat Holmes
- Duración: 3 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 67
-
Narración:5 out of 5 stars 53
-
Historia5 out of 5 stars 53
Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.
-
1 out of 5 stars
-
Tough to get through! Way too generalized
- De ElleBee en 04-10-20
De: Kat Holmes, y otros
-
Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- De: Tom Greever
- Narrado por: Ric Chetter
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 149
-
Narración:4.5 out of 5 stars 114
-
Historia4.5 out of 5 stars 112
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
-
5 out of 5 stars
-
A must for any UX Designer!
- De Michael en 04-05-22
De: Tom Greever
-
User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- De: Cliff Kuang, Robert Fabricant
- Narrado por: Jean Ann Douglass
- Duración: 11 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 224
-
Narración:4.5 out of 5 stars 186
-
Historia4.5 out of 5 stars 186
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
-
2 out of 5 stars
-
Underwhelming real life examples
- De Nick en 12-17-20
De: Cliff Kuang, y otros
-
The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,667
-
Narración:4.5 out of 5 stars 1,332
-
Historia4.5 out of 5 stars 1,321
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
-
5 out of 5 stars
-
Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
-
Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 541
-
Narración:4.5 out of 5 stars 433
-
Historia4.5 out of 5 stars 423
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
-
1 out of 5 stars
-
Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 670
-
Narración:4.5 out of 5 stars 553
-
Historia4.5 out of 5 stars 544
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
3 out of 5 stars
-
Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
-
Mismatch
- How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life)
- De: Kat Holmes, John Maeda - foreword
- Narrado por: Kat Holmes
- Duración: 3 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 67
-
Narración:5 out of 5 stars 53
-
Historia5 out of 5 stars 53
Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.
-
1 out of 5 stars
-
Tough to get through! Way too generalized
- De ElleBee en 04-10-20
De: Kat Holmes, y otros
-
Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- De: Tom Greever
- Narrado por: Ric Chetter
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 149
-
Narración:4.5 out of 5 stars 114
-
Historia4.5 out of 5 stars 112
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
-
5 out of 5 stars
-
A must for any UX Designer!
- De Michael en 04-05-22
De: Tom Greever
-
User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- De: Cliff Kuang, Robert Fabricant
- Narrado por: Jean Ann Douglass
- Duración: 11 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 224
-
Narración:4.5 out of 5 stars 186
-
Historia4.5 out of 5 stars 186
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
-
2 out of 5 stars
-
Underwhelming real life examples
- De Nick en 12-17-20
De: Cliff Kuang, y otros
-
The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,667
-
Narración:4.5 out of 5 stars 1,332
-
Historia4.5 out of 5 stars 1,321
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
-
5 out of 5 stars
-
Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
-
Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 541
-
Narración:4.5 out of 5 stars 433
-
Historia4.5 out of 5 stars 423
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
-
1 out of 5 stars
-
Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 670
-
Narración:4.5 out of 5 stars 553
-
Historia4.5 out of 5 stars 544
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
3 out of 5 stars
-
Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,709
-
Narración:4.5 out of 5 stars 3,914
-
Historia4.5 out of 5 stars 3,879
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- De: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrado por: Dan Bittner
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 1,839
-
Narración:4.5 out of 5 stars 1,520
-
Historia4.5 out of 5 stars 1,512
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
-
4 out of 5 stars
-
Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 239
-
Narración:4.5 out of 5 stars 192
-
Historia4.5 out of 5 stars 191
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
4 out of 5 stars
-
The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
-
Creative Confidence
- Unleashing the Creative Potential Within Us All
- De: Tom Kelley, David Kelley
- Narrado por: Dan Woren
- Duración: 7 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 1,042
-
Narración:4.5 out of 5 stars 871
-
Historia4.5 out of 5 stars 860
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.
-
4 out of 5 stars
-
A dull pointless book
- De A en 12-21-13
De: Tom Kelley, y otros
-
UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- De: Jaime Levy
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 65
-
Historia4.5 out of 5 stars 65
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
-
2 out of 5 stars
-
Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
De: Jaime Levy
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 298
-
Narración:4.5 out of 5 stars 251
-
Historia4.5 out of 5 stars 253
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
3 out of 5 stars
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
The Making of a Manager
- What to Do When Everyone Looks to You
- De: Julie Zhuo
- Narrado por: Karissa Vacker, Julie Zhuo
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,856
-
Narración:4.5 out of 5 stars 1,503
-
Historia4.5 out of 5 stars 1,495
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
-
3 out of 5 stars
-
Drink the Facebook Kool Aid
- De Amazon_Customer en 03-29-19
De: Julie Zhuo
-
Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- De: Colin Bryar, Bill Carr
- Narrado por: Bill Carr, Colin Bryar, Robert Petkoff
- Duración: 10 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 904
-
Narración:5 out of 5 stars 733
-
Historia4.5 out of 5 stars 723
Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
-
2 out of 5 stars
-
Look elsewhere to learn about Amazon.
- De JPLFC2002 en 03-19-21
De: Colin Bryar, y otros
-
The Minimalist Entrepreneur
- How Great Founders Do More with Less
- De: Sahil Lavingia
- Narrado por: Sahil Lavingia
- Duración: 4 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 247
-
Narración:4.5 out of 5 stars 199
-
Historia4.5 out of 5 stars 196
Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.
-
5 out of 5 stars
-
Great book on startups
- De Christopher Pedersen en 10-28-21
De: Sahil Lavingia
-
Laws of UX
- Using Psychology to Design Better Products & Services
- De: Jon Yablonski
- Narrado por: Jason Leikam
- Duración: 3 h
- Versión completa
-
General4.5 out of 5 stars 111
-
Narración:4.5 out of 5 stars 82
-
Historia4.5 out of 5 stars 81
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
-
5 out of 5 stars
-
Perfect for new designers
- De Evelene Montano en 06-24-23
De: Jon Yablonski
-
User Story Mapping
- Discover the Whole Story, Build the Right Product
- De: Jeff Patton, Peter Economy - foreword
- Narrado por: Roy McCrerey
- Duración: 8 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 138
-
Narración:4.5 out of 5 stars 118
-
Historia4.5 out of 5 stars 118
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
-
2 out of 5 stars
-
Straw man arguments and handwaving
- De Amazon Customer en 01-02-22
De: Jeff Patton, y otros
-
New-School Leadership: Making a Difference in the 21st Century
- De: D. A. Abrams
- Narrado por: Jack Chekijian
- Duración: 2 h y 48 m
- Versión completa
-
General5 out of 5 stars 45
-
Narración:5 out of 5 stars 45
-
Historia5 out of 5 stars 45
The need for and demands on leadership have changed radically in the past few years. To be a dynamic and effective leader of a 21st-century organization or corporation requires an entirely different strategy and set of skills than it did just five or ten years ago. In fact, much of the best advice and examples from even the last decade no longer apply.
-
5 out of 5 stars
-
Leadership
- De Lisa OHuggard en 12-02-19
De: D. A. Abrams
Fantastic treatise on how to build inclusively
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
The power of diversity in marketing
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.