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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Narrated by: Janina Edwards
- Length: 7 hrs and 42 mins
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Building for Everyone
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Publisher's Summary
Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs.
The economic "why" has been firmly established, but what about the "how"? How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Building for Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.
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What listeners say about Building for Everyone
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance3 out of 5 stars
-
Story4 out of 5 stars
- Amazon Customer
- 03-28-21
The power of diversity in marketing
This book mix the story of the author facing reality of being a black executive woman and her story at google dedicating her career to include diversity in marketing strategy. A nice combination of emotion and performance. @Vincethereader
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Overall5 out of 5 stars
-
Performance4 out of 5 stars
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Story5 out of 5 stars
- Christopher Patnoe
- 01-10-21
Fantastic treatise on how to build inclusively
The topic was rich and well described with lots of examples of what to do. I only wish that was a verbal description of the tables, I felt like I was missing out.
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Overall2 out of 5 stars
-
Performance2 out of 5 stars
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Story1 out of 5 stars
- Stuart J Green
- 07-26-22
Long winded, lacking storyline and structure
Long winded, lacking storyline and structure
Long winded, lacking storyline and structure
Long winded, lacking storyline and structure
I'm repeating this to reach word count
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Story4.5 out of 5 stars 23
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
By: John Whalen PhD
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Accessibility for Everyone
- By: Laura Kalbag
- Narrated by: Laura Kalbag
- Length: 3 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 29
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Performance4 out of 5 stars 25
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Story4 out of 5 stars 23
You make the web more inclusive for everyone, everywhere, when you design with accessibility in mind. Let Laura Kalbag guide you through the accessibility landscape: understand disability and impairment challenges; get a handle on important laws and guidelines; and learn how to plan for, evaluate, and test accessible design. Leverage tools and techniques like clear copywriting, well-structured IA, meaningful HTML, and thoughtful design, to create a solid set of best practices. Whether you're new to the field or a seasoned pro, get sure footing on the path to designing with accessibility.
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3 out of 5 stars
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Content heavy and noble attempt
- By PJP on 02-28-20
By: Laura Kalbag
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Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- By: Tom Greever
- Narrated by: Ric Chetter
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 94
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Performance4.5 out of 5 stars 72
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Story4.5 out of 5 stars 70
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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2 out of 5 stars
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Essentially how to have better meetings
- By Amazon Customer on 08-18-22
By: Tom Greever
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The Business of Design
- Balancing Creativity and Profitability
- By: Keith Granet
- Narrated by: Christine Marshall, Ian Carlsen
- Length: 5 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance5 out of 5 stars 4
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Story5 out of 5 stars 4
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly 30 years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. The Business of Design covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing.
By: Keith Granet
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Disability Visibility: First-Person Stories from the Twenty-First Century
- Unabridged Selections
- By: Alice Wong
- Narrated by: Alejandra Ospina, Alice Wong
- Length: 8 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 273
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Performance4.5 out of 5 stars 241
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Story4.5 out of 5 stars 240
One in five people in the United States lives with a disability. Some disabilities are visible, others less apparent - but all are underrepresented in media and popular culture. Now, just in time for the 30th anniversary of the Americans with Disabilities Act, activist Alice Wong brings together this urgent, galvanizing collection of contemporary essays by disabled people.
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4 out of 5 stars
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Missing stories
- By Adrianna A. on 11-19-20
By: Alice Wong
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Information Architecture
- For the Web and Beyond
- By: Louis Rosenfeld, Peter Morville, Jorge Arango
- Narrated by: Theodore O'Brien
- Length: 11 hrs
- Unabridged
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Overall4.5 out of 5 stars 14
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Performance4.5 out of 5 stars 13
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Story4.5 out of 5 stars 13
Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.
By: Louis Rosenfeld, and others
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User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- By: Cliff Kuang, Robert Fabricant
- Narrated by: Jean Ann Douglass
- Length: 11 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 200
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Performance4.5 out of 5 stars 166
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Story4.5 out of 5 stars 166
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
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2 out of 5 stars
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Underwhelming real life examples
- By Nick on 12-17-20
By: Cliff Kuang, and others
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Laws of UX
- Using Psychology to Design Better Products & Services
- By: Jon Yablonski
- Narrated by: Jason Leikam
- Length: 3 hrs
- Unabridged
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Overall4.5 out of 5 stars 59
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 43
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
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5 out of 5 stars
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Useful for anyone in UX
- By AvidShopper on 10-19-21
By: Jon Yablonski
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The Great Mental Models
- General Thinking Concepts
- By: Shane Parrish
- Narrated by: Shane Parrish
- Length: 3 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 1,546
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Performance4 out of 5 stars 1,285
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Story4.5 out of 5 stars 1,267
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
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2 out of 5 stars
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A dissapointing debut
- By Peter on 04-14-19
By: Shane Parrish
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Data Feminism
- By: Catherine D'Ignazio, Lauren F. Klein
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 52
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Performance5 out of 5 stars 43
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Story5 out of 5 stars 42
Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever "speak for themselves."
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1 out of 5 stars
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a long pamphlet, zero value
- By Amazon Customer on 07-28-22
By: Catherine D'Ignazio, and others
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Design Justice
- Community-Led Practices to Build the Worlds We Need
- By: Sasha Costanza-Chock
- Narrated by: Megan Tusing
- Length: 10 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 15
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Performance4.5 out of 5 stars 12
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Story4.5 out of 5 stars 12
This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people - specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism) - and invites listeners to "build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability".
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5 out of 5 stars
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Insightful and practical
- By Tony on 09-02-22
Related to this topic
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall4 out of 5 stars 89
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Performance4 out of 5 stars 77
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Story4 out of 5 stars 78
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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5 out of 5 stars
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 57
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Performance4.5 out of 5 stars 47
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Story4.5 out of 5 stars 45
The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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3 out of 5 stars
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Great content!! Narrating sounds like a computer
- By Lydia on 06-01-22
By: Ashvin Vaidyanathan, and others
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Leading Quality
- How Great Leaders Deliver High-Quality Software and Accelerate Growth
- By: Ronald Cummings-John, Owais Peer
- Narrated by: Ronald Cummings-John
- Length: 3 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 30
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Performance4.5 out of 5 stars 26
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Story4.5 out of 5 stars 26
What is the true meaning of quality? How can you influence positive attitudes towards quality within the workplace? Leading Quality teaches you how to influence and align your company’s definition of quality, so that you can deliver the best possible experience to your clients. You will learn the techniques successful leaders use to make their strategic decisions and you will be given the tools to ensure that your team is in alignment to achieving common goals.
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4 out of 5 stars
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Not many new ideas but a good revision
- By Jaimie Fryer on 08-26-21
By: Ronald Cummings-John, and others
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Mastering Design Thinking
- The Systematic Approach to Improve Considerably Your Business Success Rate
- By: Max Answell
- Narrated by: Ashton Haugen
- Length: 3 hrs and 2 mins
- Unabridged
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Overall3 out of 5 stars 38
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Performance3.5 out of 5 stars 33
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Story3 out of 5 stars 33
Design Thinking is exponentially transforming how brands operate in a positive way. It is changing the way in which businesses develop solutions. It is a user-centric approach that makes doing business easy for both brands and clients. Mastering Design Thinking can change the way businesses think and helps in better understanding of the client’s need. It adds value to the business and works in the growth of businesses.
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1 out of 5 stars
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Makes no sense at all
- By FsdFsd on 05-13-20
By: Max Answell
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The AI Advantage
- How to Put the Artificial Intelligence Revolution to Work (Management on the Cutting Edge)
- By: Thomas H. Davenport, Paul Michelman
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 18
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Performance4.5 out of 5 stars 15
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Story4.5 out of 5 stars 15
In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible that IBM's Watson could cure cancer? - to explain how businesses can put artificial intelligence to work now, in the real world.
By: Thomas H. Davenport, and others
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 40
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Performance4.5 out of 5 stars 33
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Story4.5 out of 5 stars 33
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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5 out of 5 stars
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Comprehensive functional deep-dive into product marketing
- By Ryan Q. on 12-28-22
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall4 out of 5 stars 89
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Performance4 out of 5 stars 77
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Story