Building Digital Products
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4 out of 5 stars
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Great book but missing the additional PDF material
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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2 out of 5 stars
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- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 35
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-
3 out of 5 stars
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I was hoping for more
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The Lean Product Playbook
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- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 479
-
Performance4.5 out of 5 stars 410
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Overall4.5 out of 5 stars 3,318
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Overall4 out of 5 stars 2
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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In this audiobook, Scrum: A Step-by-Step Guide to Managing Product Development, you will find everything you need in order to get started using Scrum, not just as a part of your project management endeavors, but also as a part of your daily business tasks. Whether you’re a newbie to the world of project management or you’re a seasoned vet, you will find a plethora of useful advice that you won’t easily find anywhere else. You won’t have to go looking through multiple sources to find the relevant information you need. It’s all right here.
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5 out of 5 stars
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Great Introduction to SCRUM!
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The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions - and quickly.
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4 out of 5 stars
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Great Advice, But It's All Old News
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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
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5 out of 5 stars
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The book works well in this format
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5 out of 5 stars
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The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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4 out of 5 stars
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
Publisher's Summary
Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn.
Building Digital Products maps the full development cycle from problem identification to selling your solution, to understanding the right data to track. Additionally, the audiobook includes supplemental sections on the top 100 tools for the Product Manager, an "Agile Urban Dictionary", and a case study on a real digital product build.
Step out of your comfort zone and into the world of the product manager with Building Digital Products.