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Episode Summary: In this episode, Michael welcomes Megan Bennett, a 23-year veteran in public relations, to discuss how authentic storytelling continues to outperform traditional advertising and paid promotions. Megan shares insights from her boutique agency’s work across the wellness, beauty, health, lifestyle, and technology sectors. Together, they explore why PR remains one of the most authentic and trusted marketing methods in today’s media landscape.

Podcast Growth and PR Strategies Michael reflects on the evolution and growth of the Breakfast Leadership Show, discussing ways to further impact his audience. Megan explains her approach to uncovering compelling brand narratives and unique angles that resonate with media outlets. The two agree that the secret to great PR lies in finding the deeper story that differentiates a brand and connects emotionally with its audience.

Crafting Effective PR Pitches Megan shares actionable strategies for crafting standout pitches in a crowded media space. She emphasizes the need to go beyond generic press releases and to develop unique, intriguing storylines that invite curiosity. Michael and Megan discuss how these approaches can lead to broader media coverage and syndication, helping brands gain meaningful visibility.

PR Lessons from the Pandemic Reflecting on the challenges of the COVID-19 era, Megan explains how her virtual PR agency adapted to rapid change by offering flexible contracts and reduced fees. Despite global uncertainty, she saw increased demand from consumer product and wellness clients who were pivoting to meet home-based needs. Michael and Megan highlight the power of adaptability, creativity, and resilience in maintaining business continuity during crises.

Remote Work and Productivity Insights The conversation turns to remote work culture. Megan shares her experience managing growing workloads in a virtual environment, while Michael notes that many businesses underestimated the productivity of remote teams. They discuss how some companies thrived by anticipating market rebounds, underscoring the value of strategic foresight and maintaining momentum during challenging times.

AI’s Role in PR and Media Relations Michael and Megan explore how artificial intelligence is reshaping public relations. Megan discusses using tools like ChatGPT to assist with research, brainstorming, and media contact discovery. Both emphasize that while AI can enhance efficiency, it cannot replace the human relationships and intuition that define great PR. They agree that integrating AI thoughtfully can amplify storytelling while preserving authenticity.

Key Takeaway: Authentic PR is not just about getting attention; it’s about telling stories that matter. By combining traditional relationship-driven strategies with emerging technologies, brands can navigate today’s complex media environment with integrity, creativity, and impact.

Learn more at: BreakfastLeadership.com Listen to more episodes: The Breakfast Leadership Show Podcast Related reads: Workplace Culture and Burnout Proof

Megan Bennett is the CEO of national boutique PR agency Light Years Ahead dedicated to helping businesses, especially small entrepreneurs, build their images, often from scratch.

Megan is known in the industry as a fearless and relentless champion of her clients, one who catapulted a small Kansas City company to a quarter-million-dollar upswing in sales after getting them featured on foodandwine.com.

But that’s just the tip of the iceberg! She has plenty of similar stories to tell, but best of all, she’s here to provide your listeners with plenty of insights and actionable tips to use now, even if they can’t afford to hire an outside PR company.

Episode Summary: Culture misalignment is one of the most overlooked threats to organizational performance. In this episode, we explore how a disconnect between your values and day-to-day practices can quietly undermine productivity, engagement, and overall well-being. Drawing on "Workplace Culture" by Michael D. Levitt, we identify the most common early warning signs of misalignment and share practical strategies to course-correct before it becomes a crisis.

• The definition of culture misalignment , and why it’s rarely obvious at first

• Real-world examples of value disconnects (wellness, inclusion, leadership)

• 7 subtle signs your culture might be out of alignment, including:

  • High turnover of top talent

  • Unclear or inconsistent decision-making

  • Gossip, cliques, and eroded communication

  • “That’s not my job” attitudes

  • Burnout and mental health issues

  • Lack of innovation or engagement

  • Leadership not modeling core values

• The cost of ignoring these signals

• 5 actionable strategies to realign your culture before deeper damage sets in

If this episode resonated with you, consider sharing it with a colleague, HR leader, or your executive team. Culture change starts with awareness , and awareness begins with listening.

🎧 Subscribe on your favorite podcast app 💬 Leave a rating or review if this helped spark ideas 📩 Contact us for culture audits or workshops at https://BreakfastLeadership.com

“Misalignment isn’t loud at first. It’s a whisper in disengagement, a shrug during meetings, a turnover stat no one wants to explain.”

Donovan’s Background and the Birth of Ethos Benefits

Michael introduces Donovan Ryckis, CEO and founder of Ethos Benefits, a firm redefining how healthcare consulting is done. Donovan shares his journey from working as a fiduciary securities advisor in the financial services industry to launching Ethos Benefits. His shift to healthcare began when he helped a client navigate a 37% increase in premiums without cutting benefits. That experience revealed deep flaws in the traditional healthcare model and inspired his mission to bring fiduciary accountability and transparency to employer-sponsored health plans.

The Problem with Traditional Healthcare Brokers Around the eight-minute mark, Donovan explains how most healthcare brokers operate within a commission-based system that rewards them for selling specific insurance plans, not for finding what’s best for their clients. He points out that many brokers rely on a one-size-fits-all model, favoring the interests of large carriers over those of employers and employees. This lack of fiduciary responsibility often results in organizations overpaying for healthcare, while employees shoulder higher costs with fewer benefits.

How Ethos Benefits Does It Differently At thirteen minutes, the conversation turns to Ethos Benefits’ unique approach. Donovan describes how his firm acts as a true fiduciary, aligning its interests directly with each client. Instead of pushing prepackaged plans, Ethos takes time to understand the specific needs and goals of each employer. They often create internal benefits committees to ensure that decision-making is collaborative and data-driven. Their goal is to help organizations control costs while maintaining, or even improving, the quality of care their teams receive.

Practical Advice for Employers At the twenty-two-minute mark, Donovan shares practical steps for employers who want to regain control over their healthcare spend. He encourages companies to regularly review their plans and claims data rather than defaulting to automatic renewals. Employers should study premium trends, identify cost drivers, and be open to exploring nontraditional or independent solutions outside the major carriers. By adopting a more proactive and fiduciary-based mindset, businesses can achieve significant savings without sacrificing benefits or employee well-being.

Closing Thoughts and Resources As the conversation wraps up, Donovan invites listeners to visit Ethos Benefits’ website and watch the documentary “It’s Not Personal, It’s Just Health Care.” The film dives deeper into the systemic challenges within the healthcare industry and showcases how Ethos Benefits is helping employers bring transparency, accountability, and affordability back into employee health plans. Michael closes the episode by commending Donovan’s leadership and mission to make healthcare work for people, not profits.

Donovan Ryckis, an accidental healthcare advocate, left the securities industry after saving a client 40% on healthcare costs. He now helps employers control healthcare costs by aligning interests, disclosing financial data, and removing conflicts of interest inherent in the brokerage insurance sales model. He believes that employers can control healthcare costs and aims to inform employers who cover 183 million Americans.

http://linkedin.com/in/donovanryckis

Website: https://ethosbenefits.com/

Documentary: https://ethosbenefits.com/documentary/

Drew and Michael challenge the traditional view of sales as pushy or manipulative. They explore how sales can instead be an act of service, helping others find solutions that genuinely meet their needs. The discussion centers on shifting the mindset from “closing deals” to “opening opportunities,” where empathy, understanding, and authentic connection replace pressure and persuasion.

The Connection Between Sales and Leadership Around the ten-minute mark, the conversation moves into the relationship between sales skills and effective leadership. While selling and leading are not the same, the two share essential traits: communication, empathy, and influence. Drew and Michael highlight how great leaders naturally “sell” their vision, inspiring buy-in, creating alignment, and motivating their teams to move forward with purpose. They emphasize that leadership without empathy or clarity often fails to connect, just as sales without listening fails to serve.

Drew’s Personal Story: When Sales Skills Became Life Skills At the fourteen-minute mark, Drew shares a powerful personal story involving a traumatic experience with his infant son. He explains how the very skills he developed in sales, such as listening, empathy, and communication, helped him support his wife and family through an emotionally difficult period. His story illustrates how professional abilities can translate into human connection and resilience, showing that the best “salespeople” are those who know how to serve others deeply and compassionately.

Recap and Next Steps As the conversation wraps up, Michael thanks Drew for his openness and insight. Together, they reflect on how reframing sales as service brings humanity back into business and into leadership.

Website: https://theeverydayleader.co/

Podcast: https://podcasts.apple.com/us/podcast/the-everyday-leader-authentic-leadership/id1775251882

In this episode, Michael sits down with Christy Pretzinger, a 20-year business owner and content strategy expert for healthcare organizations, to explore her latest venture, the Better Leader Project. This initiative is designed to create intimate communities where Gen Z leaders can practice essential leadership skills. Christy emphasizes the value of authenticity, connection, and community in the workplace, noting that younger generations want to bring their whole selves to work. Michael echoes these insights by sharing how one of his most connected and collaborative teams thrived, even when they were one of the lowest-paid departments. Together, they discuss how organizations can prioritize meaningful communities that keep employees engaged and valued.

Michael reflects on reshaping team meetings to prioritize well-being and resource sharing. Christy explains her organization’s use of one-word check-ins and guided meditation to foster presence and connection. Both highlight how intentional check-ins can uncover challenges, support team members, and build stronger trust within the workplace.

The conversation explores how community and connection influence belonging and well-being at work. Michael and Christy examine how remote work has shifted dynamics since COVID-19, pointing out the need for leaders to be deliberate in fostering positive relationships. Michael discusses the balancing act of leading with both efficiency and kindness, while Christy highlights the importance of vulnerability and open dialogue to bridge misunderstandings. They acknowledge that leadership is complex, requiring constant feedback and learning.

Michael and Christy dive into the critical skill of emotional regulation. Michael stresses the difference between reacting and responding, while Christy highlights the power of pausing before speaking. They connect these practices to emotional intelligence and intentional decision-making, showing how leaders can better navigate workplace challenges.

The discussion shifts to building emotional quotient (EQ) and beyond EQ (BQ) skills. Christy explains that BQ involves conscious integrity—making choices aligned with values and avoiding impulsive reactions that could cause regret. Michael and Christy agree that these skills are universal and essential for personal and professional growth, with Michael reflecting on his own commitment to continuous learning.

To close, Michael and Christy share strategies for handling emotions in professional communications, from pausing before responding to leveraging AI tools to streamline decision-making. Christy shares her ongoing work in conflict resolution and leadership development through her website and LinkedIn, while Michael expresses gratitude for her contributions to creating healthier workplace cultures.

BIO

Christy Pretzinger transformed the landscape of healthcare content creation and, along the way, transformed what it’s like to work at a growing agency. As the owner and CEO of WG Content, Christy has established an industry-leading company that delivers superior content and strategy to healthcare brands nationwide. How did she do it? She intentionally focused on building the business based on kindness. And that approach has proven to be good for people and the bottom line.

Over time, Christy discovered her true calling: to create a workplace that nurtures personal and professional growth — and help other leaders do the same. She’s a popular guest speaker for events and podcasts, always ready to guide audiences on how to grow leaders and build inclusive workplaces.

She’s been featured on numerous podcasts, including From Founder to CEO, Her Million Dollar My$tery, Lead Like a Woman and Smart Business Revolution. See for yourself how Christy is reinventing how businesses evaluate effective leadership, how employees can contribute to success and how everyone can win — if you start with kindness.

Website: https://wgcontent.com/

LinkedIn: linkedin.com/in/christypretzinger

Jarrod Lopiccolo transforms brands through creative digital performance marketing with a strong architectural background. A veteran of 40+ podcasts and 100+ speaking engagements across North America and Europe, he delivers actionable insights for audiences to implement immediately. As CoFounder and CEO of Noble Studios, Jarrod has built an international agency serving Adobe, Google, and Disney while being recognized by Inc. Magazine and Ad Age. His expertise in digital marketing strategy, leadership development, and sustainable tourism makes him ideal for shows targeting CMOs, leaders, and founders. Audiences appreciate his engaging stories, from global business building to adventures like Everest Base Camp, that illustrate practical frameworks for driving revenue and team performance. Jarrod provides strategies for optimizing business growth, building high-performing teams, and creating principle-led cultures in today's digital economy.

Struggling with costs in your healthcare organization? Reach out to Michael. Click Here for more info

Episode Summary In this inspiring conversation, Michael Levitt welcomes Ciara, founder of Eventist, a leading SaaS company that revolutionized ticketing for dance competitions. What began as a side project for a friend turned into a thriving event management platform serving studios, festivals, and large-scale competitions. Ciara’s story is a testament to resilience, innovation, and the power of solving real problems through technology.

After losing her job, Ciara chose to create something new. What started as a personal favor evolved into a full-fledged software company addressing a gap in the dance competition industry. Michael commends her for transforming a career setback into a successful entrepreneurial journey. Together, they explore how identifying underserved markets can lead to sustainable business growth.

Michael and Ciara dive into the challenge of bridging the gap between developers and industry specialists. They discuss how effective requirement gathering and clear communication lead to better, more intuitive software, especially in niche markets like event ticketing. Ciara shares how this alignment allowed her team to build solutions that meet real user needs rather than assumptions.

Feature requests can pile up fast, but Ciara knows that usability matters most. She and Michael examine why prioritizing user experience is critical, even if it means saying “no” to certain requests. Drawing parallels to healthcare and other sectors, Michael explains how miscommunication between end users and designers can lead to frustration, while Ciara highlights the importance of serving the majority of users who rely on core functions every day.

Listening to customers does not mean building everything they ask for. Ciara explains how her team implemented a feature voting system, giving users a transparent way to influence the product roadmap. Michael suggests that reaching out to clarify feedback can turn casual users into loyal advocates, showing that thoughtful communication fosters trust and retention.

Michael and Ciara discuss the similarities between today’s AI boom and the early 2000s dot-com era. While AI offers immense potential, Michael notes that many tools being created today will not stand the test of time. The future belongs to products that solve real problems with precision, human oversight, and authentic value.

Ciara credits Eventist’s adaptability to a strong infrastructure developed over three years. This solid foundation allowed her team to expand into studio management and festival scheduling without rebuilding from scratch. Michael praises this long-term mindset, explaining that scalable success depends on a stable architecture, not shortcuts.

Ciara shares a golden rule for developers: stabilize your database schema before launch. Her six-month schema freeze policy helps avoid late-night emergencies and production chaos. Michael highlights how this disciplined approach prevents cascading issues and builds user confidence in the reliability of a system.

In closing, Ciara discusses how Eventist empowers dance studios and event organizers with transparent pricing that includes free ticketing software with a flat 25-cent fee per ticket and a 1.9 percent fee for studio tools. Listeners can explore more about her work and updates through Eventist.ca to learn about Ciara’s software.

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