In this episode, I sit down with Matt Marcotte — a seasoned retail and customer experience leader who has shaped some of the world’s most iconic brands. We explore what it really takes to build, scale, and transform organizations through culture, leadership, and a relentless focus on the customer. Matt shares insights from decades of navigating high-pressure environments, leading teams through disruption, and finding clarity in complexity.

Throughout our conversation, we dig into the mindset shifts leaders must make to succeed today, why experience is becoming a non-negotiable differentiator, and how the best organizations create consistency without stifling creativity. We also get personal: Matt opens up about his own evolution as a leader, where he’s gotten it wrong, and what he’s learned along the way. If you’re looking to elevate your leadership, rethink how you serve your customers, or simply hear a refreshingly honest perspective from someone who’s been in the trenches — this episode is for you.

Built on Belief: Why Cultures of Commitment Are the Competitive Advantage

What drives truly successful organizations? It is not just products, processes, or profits—it is belief.

In Built on Belief, leadership advisor Matt Marcotte reminds us that people are a brand’s greatest asset. When leaders and teams align around a shared belief, commitment naturally follows—and commitment always outperforms compliance.

This book is for leaders who want to inspire collaboration instead of control, employees who thrive in connection, and customers who stay loyal because of meaningful experiences.

Marcotte doesn’t offer empty corporate jargon or quick-fix trends. Instead, he distills three decades of leadership lessons into practical, human-centered strategies, including:

• How to clarify and codify the beliefs that define your brand

• How to shift from box-checking compliance to genuine commitment

• How to inspire people with a shared North Star

If you want to lead a culture that begins in the heart, aligns the head, and moves through the hands of every person in your organization, Built on Belief is your guide.

Matt Marcotte is the founder of M2 Collaborative, a leadership coaching and brand strategy consultancy. Over more than 30 years in the C-suite, Matt has helped build, scale, and reinvent some of the most iconic brands in the world, including Apple, Gap, Tory Burch, Bergdorf Goodman, and Salesforce.

He teaches MBA students at Boston College—his alma mater—on the power of brand and consumer relationships. A Columbia University–trained coach, Matt has been recognized as one of RETHINK Retail’s 100 Most Influential People and a Thinkers360 Top 100 Thought Leader.

Matt brings both wisdom and warmth to his work, balancing strategic insight with an unwavering belief in people. He lives in Boston with his husband and their dog.

Connect with Matt on LinkedIn

The Power of Purpose and People with Stephen Dwyer

In this episode, I sit down with Stephen Dwyer, Incoming CEO (January 2026) of the American Staffing Association (ASA), to explore the intersection of purpose, leadership, and the future of work. From his early ambitions of becoming a lawyer to leading one of the most influential organizations in the staffing industry, Stephen shares the pivotal moments that shaped his journey—and the values that guide his leadership today.

We unpack the evolution of the staffing sector, how ASA is addressing today’s workforce challenges, and why people-centered leadership is not just a philosophy but a necessity. If you’re passionate about shaping workplaces where people thrive, this conversation is one you won’t want to miss.

Episode Highlights

[0:51] – Stephen’s unconventional path from law to leadership [3:20] – Lessons from two decades at the American Staffing Association [6:45] – Navigating workforce disruption and embracing innovation [10:12] – The human side of staffing: why people matter most [14:05] – Stephen’s vision for the future of work and leadership [18:40] – Advice for leaders navigating change in today’s world

🔗 Links & Resources

• American Staffing Association: americanstaffing.net

• Connect with Stephen Dwyer on LinkedIn: Stephen Dwyer

If you enjoyed this episode, be sure to rate, follow, and leave a review. Share it with someone who needs to hear this message today!

Stephen Dwyer is a leading authority on the legal and public policy aspects of staffing. He engages in and coordinates the association’s legal and public affairs activities and advises the staffing industry on labor and employment law and policy issues. He has testified before legislatures and regulatory bodies regarding, and written extensively and spoken widely on, the staffing industry.

Before joining ASA, he was associated with the New York multinational law firm Chadbourne & Parke, as well as De Forest & Duer, a 100-year-old Wall Street firm. Dwyer is a member of the New York, New Jersey, Massachusetts, Virginia, and District of Columbia bar associations.

https://americanstaffing.net/

https://www.linkedin.com/in/stephen-dwyer-aa1116/

Overview:

In this episode, we unpack key takeaways from Workplace Culture, a resource designed for startup founders, early-stage leaders, and forward-thinking HR professionals who recognize that scaling rapidly without a solid cultural foundation is a recipe for disaster.

The message is clear: Culture is not a line item to revisit after funding, it’s the operating system that determines whether your startup survives, thrives, or crashes from the inside out. As I always say, growth without culture fails.

If you're tired of watching talent burn out or team energy fizzle after every sprint, this briefing is your wake-up call.

Key Themes and Insights:

Why Startups Get Culture Wrong (and Fast): Speed. Funding. Product. That’s the holy trinity for most founders, but in chasing those, culture often gets left behind. When culture isn’t intentional from day one, toxic behaviors like overwork, communication breakdowns, and "hero" leadership creep in and calcify.

Big Insight: Culture is defined by what you tolerate, not by what you write on a wall. It’s what happens when you’re not watching. That’s the truth every founder needs to confront.

The 5 Culture-First Non-Negotiables:

1. Values You Can Actually Live By: Your values should drive who you hire, promote, and let go, not just what’s printed on the About page. They need to guide daily decisions.

2. Leadership That Walks the Talk: Culture starts at the top. If your leadership team doesn’t model integrity, ownership, and vulnerability, don’t expect your team to either.

3. Psychological Safety = Speed: When failure isn’t punished, learning accelerates. Teams move quicker when they don’t fear retribution for mistakes.

4. Sustainable Pace Over Hustle: Growth doesn’t have to mean burnout. Smart startups build in systems for clarity, rest, and reflection, so momentum doesn’t cost mental health.

5. Rituals That Reinforce Culture: Culture isn’t just what’s said in all-hands meetings. It’s embedded in daily rhythms, standups, weekly wins, story-based onboarding,that scale better than a mission statement.

Culture Health Check – Ask Yourself:

• What gets celebrated on your team and why?

• What behaviors are you tolerating that go against your values?

• What emotional experience does a new hire have in their first week?

If your answers are vague, your culture is likely running on autopilot and that’s dangerous when growth accelerates.

Final Takeaway:

Culture isn’t the “soft stuff.” It’s your infrastructure. If you’re scaling, it’ll either be your engine or your anchor. Make it your engine.

Call to Action:

Want to embed culture-first practices today? Download the Workplace Culture Blueprint for just $7, built to give you immediate traction. And for deeper support, join our monthly culture-first community where growth-minded leaders come to share, learn, and lead better.

2025 has been a challenging year for many of us.

Take the time for the rest of 2025 to reflect on your year, with the desire to make 2026 your best year yet.

Write down your goals. Yes, literally write them down on paper.

Say them out loud.

Every. Single. Day.

See you in '26!

Mike

In today’s digital world, social media isn’t just an optional add-on for brands — it’s a core channel for communication, community building, and growth. But with shifting platforms, ever-changing algorithms, and higher audience expectations, simply “being on” social media isn’t enough. Growing brands need strategy, consistency, and expert support to stand out. In this episode, I’ll walk you through why outsourcing to a social media marketing agency can be a game-changer — and when it might be time to make that move.

1. What a Social Media Marketing Agency Actually Delivers

   • Beyond posting: strategy, content planning, engagement, analytics. Breakfast Leadership Network

   • The agency as a trusted guide for how your brand shows up. Breakfast Leadership Network

   • Typical deliverables: content calendars, cross-platform management, visual design + short-form video + captions, analytics reporting.

2. Core Reasons Growing Brands Need Agency Support

   • Keeping Up with Constant Algorithm Changes: Platforms like Instagram & TikTok update frequently; agencies monitor and adapt.

   • Authentic and Consistent Content: Audiences reject generic posts — you need a consistent voice & creative content without burning internal resources.

   • Expertise With Platforms and Trends: Each platform has its own language. Agencies know how to tailor your message for Instagram vs LinkedIn vs TikTok.

   • Standing Out Among Growing Competition: It’s not just about showing up — it’s about being memorable. Agencies help you find new formats, fresh story angles.

   • Being Present Across Multiple Platforms: Your audience lives in many places online. Managing tailored messaging across platforms is a big task. Agencies manage the complexity.

3. When It’s Time to Consider an Agency

   • When your internal team is overwhelmed by the demands of content, engagement, platforms.

   • When you feel your messaging is inconsistent or uninspired.

   • When you fail to keep up with new formats/trends or your organic reach is dropping.

   • When you want social media to move from “nice to have” to a steady growth channel.

• Social media is no longer optional — it’s essential. https://Social.BreakfastLeadership.com

• A solid agency partnership can provide the structure, expertise, and bandwidth your brand needs to keep up and stand out.

• If your brand is growing but your social media feels chaotic, inconsistent, or ineffective — that’s a red flag.

• A great agency will align with your business goals, know your audience, create platform-specific strategy, and deliver with measurable metrics.

• Blog Article: Why Every Growing Brand Needs a Social Media Marketing Agency – Breakfast Leadership Network. Breakfast Leadership Network

• Get help today! https://Social.BreakfastLeadership.com

• Related topics: Strategy, content planning, platform-specific tactics, algorithm changes.

• Want help? https://Social.BreakfastLeadership.com

If you’re a brand leader listening right now and this topic resonates:

• Ask yourself: Are we truly leveraging social media as a growth engine — or just ticking the box?

• If the answer leans toward “we’re struggling,” then schedule a 30-minute audit: What platforms are we on? Are we consistent? Do we know our audience and goals? Are we being strategic—or just reactive?

• Reach out to us at Breakfast Leadership if you’d like a recommended framework for evaluating a social media partner (and for hearing about agency models that actually deliver).

Get help today: https://Social.BreakfastLeadership.com

Navigating Bold Leadership and Media Strategy with Heather Adams

In this episode, I sit down with Heather Adams—a powerhouse in branding, publicity, and media strategy. Heather shares her incredible journey from government communications to leading high-impact publicity campaigns for bestselling authors and thought leaders. We talk about the bold moves she’s made in her career, the lessons she’s learned about leadership, and the importance of clarity and confidence in branding yourself or your business.

We also explore what it takes to stand out in a crowded media landscape, how to build lasting relationships in business, and the daily disciplines that help her stay grounded as a leader, wife, and mom. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation is packed with inspiration and actionable insights that will elevate your game.

Heather Adams is the founder and CEO of the communications firm Choice Media & Communications, bringing more than 25 years of brand-strategy and publicity experience to the table. She’s built a reputation for helping clients launch more than 100 New York Times best-selling books and earn national media coverage in outlets like PEOPLE, The New York Times, and TODAY.

Follow Heather on the socials @ HeatherDixonAdams

As your host and “southern girlfriend,” Heather is on a mission to help you amplify your voice, scale your brand, and build a life you love—on your terms. She blends high-level strategic insight with real-world authenticity, celebrating ambitious, driven women who want both impact and meaningful quality of life. Choice Media Communications

Each week on the podcast, Heather invites you into candid conversations with savvy entrepreneurs, brand-builders, and thought leaders. You’ll walk away with practical strategies for getting known, stories of how change-makers disrupted the status quo, and the encouragement you need to ask for what you want in business and in life.

Tune in and get ready to step into your brand boldly—and become known.

In this episode, Michael sits down with Steve Tashjian, a world class high performance consultant with a deep background in elite sports. Steve’s journey has taken him from physical therapy and performance coaching to high level consulting roles across the Premier League and the US men’s national team during their World Cup run. His mission is simple and powerful: help individuals and teams excel in high pressure environments by applying the same systems, preparation, and mindset used at the top levels of global sport.

Michael and Steve explore the intensity of the Premier League, a global powerhouse where fans live and breathe every match and where underperforming teams face immediate consequences through relegation. Michael draws a parallel between the world of professional football and the realities of modern business. Both are unforgiving. Both require consistent high performance. Both reward teams that are disciplined, adaptable, and built on strong systems.

Steve reinforces that managing pressure is not a luxury, it is a necessity. Whether you are a Premier League striker or a CEO carrying payroll, the demands are similar. Pressure reveals your habits, exposes your preparation, and tests your ability to stay composed when everything is on the line.

Michael and Steve dive deep into what separates those who crumble under pressure from those who rise. Drawing from Steve’s experience with the national team on the world stage, the lesson is clear: preparation and process win. When everything around you is chaotic, your systems and habits become your anchor.

They discuss how organizations of all types can treat pressure as a growth opportunity. High achievers are not born for pressure, they train for it. They rehearse. They refine. They use adversity as data rather than judgment. Michael highlights that leaders who adopt this mindset build teams that are far more resilient and far more adaptable to change.

The conversation shifts to the backbone of any high performing environment: systems. Michael and Steve explore how elite sports teams like Everton Football Club create frameworks that guide decision making even in constantly changing conditions. When systems are well defined and widely understood, teams can move with speed and clarity, even when the stakes are high.

Steve also speaks to the human side of leadership. Biases, emotions, and external pressures often influence decisions more than leaders realize. Great leaders build awareness around these blind spots. They collaborate intentionally. They take smart risks instead of reactive ones. Michael underscores that systems and leadership must coexist. Without systems, leaders get overwhelmed. Without leadership, systems fall flat.

Website: elevationprox.com