In this episode, I sat down with Jim to explore the powerful role of the subconscious in shaping our lives. Jim shared how behaviors and outcomes are often dictated by subconscious identities, and how reprogramming these patterns can create lasting success. He walked us through his own journey—from a poor Texas farm boy to a multi-millionaire—showing firsthand what’s possible when you align your subconscious beliefs with your goals. I added my own reflections on reinvention throughout my career, reinforcing how our inner identity becomes the foundation for personal and professional growth.

We also explored how curiosity and interests are formed over time. I shared my shift from struggling in science classes to developing a genuine passion for it later in life, while Jim reflected on his early challenges with math. Together, we unpacked how childhood experiences and ingrained beliefs can set the stage for our strengths, struggles, and perceptions of ability later in adulthood.

Jim drew a clear contrast between the mindset of successful millionaires and those who remain financially stuck. He explained that high performers are constantly driven to grow—either by the desire to surpass family achievements or by the fear of losing what they’ve built—while those struggling often default to excuses and fear of failure. We discussed how identity shapes habits and behaviors, influencing not just personal success but also the divides we see in today’s social and political climate.

Together, we explored how identity can unite or divide us. Using the metaphor of a tree fighting against itself, we reflected on how clinging to manufactured identities can lead to destruction. Jim and I both emphasized the importance of evolving beyond these surface-level divides and recognizing our shared human needs and goals as the path toward real progress.

We closed by talking about the daily battle against subconscious barriers and external influences. Jim highlighted how his podcast helps listeners reprogram habits and reframe subconscious beliefs, while I reflected on the growing need to manage how social media and technology shape our identities. The key takeaway: true growth requires awareness, action, and the courage to break free from limiting patterns so you can step into your full potential.

Ready to truly transform your life—professionally, personally, and spiritually? Whether you’re seeking breakthroughs in business, deeper relationships, or inner alignment, Jim Fortin is the mentor high-performing leaders turn to when they’re ready to change from the inside out.

Jim is the creator and host of The Jim Fortin Podcast, a global chart-topper with over two million downloads in its first two years. Widely regarded as a leading voice in subconscious self-transformation, Jim has shared stages with icons like Tony Robbins, Dr. Phil, Robert Kiyosaki, and George Foreman, offering a unique blend of behavioral science and ancient wisdom to shift how people lead and live.

For over two decades, Jim has trained thousands—from Wall Street executives to local business owners—in the art of human effectiveness, sales influence, and his signature method: NeuroPersuasion®, a breakthrough system rooted in NLP, hypnosis, and brain-based performance strategies. Through his company Mind Authority, Jim has privately coached global changemakers in business, government, and social impact to access clarity, alignment, and elevated results.

His sought-after programs—The Transformational Coaching Program and Be Do Have Training Series—have helped individuals rewrite limiting narratives, dissolve sabotaging patterns, and create powerful shifts in every area of life.

Jim Fortin isn’t just teaching transformation—he’s helping people embody it.

Website: https://www.jimfortin.com/

Podcast: https://www.jimfortin.com/episode-1-transforming-your-life-from-the-inside-out/

In this episode of the Breakfast Leadership Show, we explore why purpose, not just pay, is the true magnet for top talent in today’s competitive job market. Drawing from a recent Breakfast Leadership Network article, we break down an eight-step framework for creating a culture where meaning and belonging drive performance and retention.

You’ll learn how to clearly define and embed purpose into daily work, celebrate behaviors that align with your values, and position leaders as “Chief Culture Officers” who live and breathe the organization’s mission. We also discuss why culture isn’t just an HR initiative—it’s a powerful business asset that directly impacts engagement, retention, and ROI.

If you’re a leader looking to transform jobs into meaningful journeys and build a workplace where people thrive, this episode is your roadmap.

Toxic workplace? Get help here: https://Community.BreakfastLeadership.com

Are you burned out? You don't have to be: https://FreeFromBurnout.com

In this episode, I sit down with Jeff Nieman, Chief Operating Officer at Merchants Fleet, to explore the evolving world of fleet management and logistics. With more than two decades of experience in the industry, including 20 years at Hertz Corporation, Jeff shares insights into the complexity of managing fleets across industries and the strategies organizations can use to optimize operations, cut costs, and maximize vehicle utilization—especially during times of economic disruption.

Jeff and I unpack the importance of efficient fleet management and the logistics behind moving goods and people. He explains how Merchants’ product FleetShare helps companies solve utilization challenges by allowing shared vehicle access across business units. This approach not only improves efficiency but also reduces waste. Data analysis plays a key role in determining the right number of vehicles, while their digital platform provides businesses with seamless self-service vehicle access.

We dive into Merchants’ groundbreaking fleet-sharing platform, designed to let businesses rent vehicles for short periods and even share them across companies during peak demand. This innovation reduces costs, generates revenue, and addresses common pain points like underutilized vehicles and storage expenses. Jeff also explains how this approach could support the transition to electric vehicles by helping organizations coordinate usage and overcome range limitations.

Our conversation also touches on the role of AI in fleet management and logistics. Jeff highlights both the opportunities and risks of implementing AI, particularly around governance, compute costs, and operational impacts. We agree that starting with simple, practical AI applications is the best way to build trust and results before moving into more advanced implementations.

To learn more about how Merchants Fleet is transforming the industry, visit merchantsfleet.com.

https://www.merchantsfleet.com/merchants-fleet-appoints-jeff-nieman-as-new-senior-vice-president-and-chief-operations-officer/

https://www.linkedin.com/in/jeff-nieman-0991061b/

https://x.com/merchantsfleet

https://www.linkedin.com/company/merchants-fleet/

https://www.instagram.com/lifeatmerchants