In this episode of the Blaze Your Own Trail podcast, host Jordan Mendoza interviews Keenya Kelly, a video marketing expert known as the 'TikTok queen.' Keenya shares her entrepreneurial journey from childhood, her experiences in network marketing, and the pivotal moments that shaped her career. She discusses the importance of personal development, the challenges of success and failure, and her transition into coaching and consulting. Keenya emphasizes the power of video marketing and collaboration, providing insights on how to go viral and build a personal brand.

Takeaways

Kenya Kelly teaches video marketing and social media strategies.
She was entrepreneurial from a young age, selling candy and pickle juice.
A supportive teacher helped her excel in school despite challenges.
Kenya's college journey led her to network marketing, which changed her life.
Personal development books transformed her mindset and success.
She became a top trainer in her network marketing company.
After losing everything, she rebuilt her life and career.
Kenya launched a successful natural hair care convention.
She embraced TikTok during the pandemic, leading to viral success.
Collaboration is key to growth and success in business.

Connect with Keenya:

Website: https://www.keenyakelly.com/

TikTok: https://www.tiktok.com/@keenyakelly

LinkedIn: https://www.linkedin.com/in/keenyakelly

Connect with Jordan:

LinkedIn

Instagram

TikTok

Order a copy of Jordan's new book The Life-Changing Power of Adversity

The Blaze Your Own Trail Podcast is exclusively sponsored by CityGate Studios

In this episode of the Blaze Your Own Trail podcast, host Jordan Mendoza interviews social media marketer and entrepreneur Austin Armstrong. Austin shares his journey from a challenging academic background to becoming a successful social media and SEO marketing agency founder. He discusses the importance of consistency, the evolution of social media platforms, and the strategies he used to build audiences on platforms like MySpace and TikTok. Austin emphasizes the need to diversify social media presence, own your audience, and leverage AI tools for content creation. He also provides actionable tips for growing on Facebook and maximizing engagement through collaboration and consistent posting.

Takeaways

Austin Armstrong has been a social media marketer for 20 years.
He started his first company focused on social media and SEO marketing.
Austin emphasizes the importance of consistency in business and sports.
He learned valuable lessons from his experiences in sports that apply to entrepreneurship.
Social media marketing has evolved significantly since the MySpace days.
Building an audience requires testing and iterating strategies.
Owning your audience is crucial to avoid losing your business.
Diversifying your social media presence protects against platform changes.
AI tools can automate content creation and scheduling.
Facebook is still a viable platform for growth and monetization.

Connect with Austin: https://www.linkedin.com/in/austinarmstrong90/

Check out Syllaby.io

Connect with Jordan:

LinkedIn

Instagram

TikTok

Order a copy of Jordan's new book The Life-Changing Power of Adversity

The Blaze Your Own Trail Podcast is exclusively sponsored by CityGate Studios

In this episode of the Blaze Your Own Trail podcast, host Jordan Mendoza interviews Laura DiBenedetto, an entrepreneur and author who shares her journey from a rambunctious child in Charlton, Massachusetts, to a successful business owner and coach. Laura discusses her early influences, the challenges of starting a business at 19, and the evolution of her marketing agency. She emphasizes the importance of personal development for business growth, the impact of AI on marketing, and her experience with self-publishing her book. Laura provides valuable insights and tips for aspiring entrepreneurs looking to achieve success.

Takeaways

Laura helps business owners realize their potential.
She had a rambunctious childhood filled with outdoor adventures.
Started her first business at 19 due to being unemployable.
Her marketing agency has evolved over 25 years.
AI is a tool that can enhance business efficiency.
Personal development is crucial for business success.
Self-publishing allows for creative control and higher profits.
Writing her book was a journey of self-discovery.
She emphasizes the importance of strategy in business.
Assuming challenges will be hard leads to better preparation.

Connect with Laura:

Website: https://lauradibenedetto.com/

Instagram: https://www.instagram.com/lauraldibenedetto/

Get a FREE Signed Copy of Laura's Book: https://www.thesixhabits.com/offers/Z34ZBxtd/checkout

Connect with Jordan:

LinkedIn

Instagram

TikTok

Order a copy of Jordan's new book The Life-Changing Power of Adversity

The Blaze Your Own Trail Podcast is exclusively sponsored by CityGate Studios