This week I caught up with Julian Lumpkin.

We talked about how companies can create and use customer success content (such as Case Studies) to improve their marketing and sales.

Julian is the Founder and CEO of SuccessKit. They help businesses create case studies and video testimonials for their website, sales process, and social accounts.

We cover:

0:00 Intro

0:47 Important of customer success content

1:26 Key components of a case study

2:48 Ideal word count for case study

3:59 How important is formatting?

5:04 Common mistakes B2Bs make

7:39 Get your customer involved

8:53 Why customers won't speak to you

9:59 Techniques for interviewing customers

14:18 Step-by-step case study process

15:46 Which case studies to produce first?

18:25 Combining video and text case studies

21:50 Repurposing your case studies

24:00 How case studies support sales

29:17 Case studies for different situations

30:58 Other types of customer success content

33:54 How important is the production value?

35:31 Do you need a full studio to film case studies?

38:47 Steve's view on production levels

40:38 Outro

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This week I caught up with Finn Thormeier, Founder at Project 33.

They help B2B software companies by raising their founder's profiles and positioning them as authorities in their space. What they call Founder-Led Marketing.

We dive into the topic of Founder-Led Marketing. And get into the nitty gritty of what makes great content.

We cover:

✅ Why teams should be producing video content

✅ Why your LinkedIn content isn’t getting leads

✅ Viral LinkedIn posts aren’t what they seem

✅ Adopting a weighted engagement formula

✅ Adding pricing pages to your website

✅ Overcoming camera shyness

✅ Test posts vs. Video posts

✅ And much, much more!

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We have a new episode drop every week. And you can watch on YouTube as well.

This week I caught up with the marketing powerhouse that is Ryan Stewart.

Managing partner at Webris, The Blueprint Training, Ryan Stewart Consulting, and The Traffic Projection Tool. A busy man!

We talk about niche marketing and the blueprint he used to grow his multimillion-dollar businesses (that’s right… plural!)

We cover:

✅ Positioning his multi-million dollar companies

✅ Why he subcontracts marketing roles

✅ How and why they picked their niche

✅ His process for producing content

✅ How to build a community in B2B

✅ The impact AI will have on B2Bs

✅ Having two LinkedIn profiles

✅ And much, much more…

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This week, we caught up with Joe Newton.

Co-Founder @ Sway. An agency based in Manchester that helps B2B companies produce video content.

We cover:

✅ What roles does video play in B2B?

✅ How to add video to your website.

✅ Getting over the fear of recording.

✅ Should you script your videos?

✅ What’s the best video format?

✅ Think like a YouTube creator.

✅ Remote video production.

✅ And much, much more!

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This week, we caught up with Jason Vana.

Founder of SHFT Agency. They help transform B2B service brands into their customer’s only choice with their structured branding methods.

We dive into:

✅ The EXACT branding method SHFT Agency uses with their clients

✅ How to find what makes your brand unique?

✅ Brands with multiple personalities

✅ What makes a strong brand?

✅ When should you rebrand?

✅ How amazing Level C is…

✅ And much, much more!

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This week, we caught up with Sam Dunning.

The Co-Owner of Web Choice (a web agency based in England) and he is the host of the highly successful B2B marketing podcast Business Growth Show.

We talk about future-proof SEO that drives real business results.

Covering:

✅ The benefits of SEO

✅ When NOT to invest in SEO

✅ How SEO can support dark social

✅ The biggest SEO mistakes B2Bs make

✅ How AI will change the SEO landscape

✅ How important is link building in 2023?

✅ And much, much more!

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In this week's episode, Chris Waker (CEO of Refine Labs) is on the show.

We talk about the power of an experimental mindset in marketing.

We cover:

✅ Why don't more teams run experiments?

✅ How can teams efficiently run experiments?

✅ How do you create a culture of experimentation?

✅ Common issues to look out for when experimenting.

✅ How to get buy-in for experimentation.

✅ And much, much more!

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What an episode! The one and only Rand Fishkin (CEO @ SparkToro) joins us for a wide-reaching discussion about marketing that gets results.

We covered:

• Scaling Moz vs SparkToro
• Measurement vs. Attribution
• The best ketchup bottle 2023
• Blindly focusing on SEO in the past
• The power of word of mouth for B2Bs
• Creating content for different audiences

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