This week I caught up with Julian Lumpkin.

We talked about how companies can create and use customer success content (such as Case Studies) to improve their marketing and sales.

Julian is the Founder and CEO of SuccessKit. They help businesses create case studies and video testimonials for their website, sales process, and social accounts.

We cover:

0:00 Intro

0:47 Important of customer success content

1:26 Key components of a case study

2:48 Ideal word count for case study

3:59 How important is formatting?

5:04 Common mistakes B2Bs make

7:39 Get your customer involved

8:53 Why customers won't speak to you

9:59 Techniques for interviewing customers

14:18 Step-by-step case study process

15:46 Which case studies to produce first?

18:25 Combining video and text case studies

21:50 Repurposing your case studies

24:00 How case studies support sales

29:17 Case studies for different situations

30:58 Other types of customer success content

33:54 How important is the production value?

35:31 Do you need a full studio to film case studies?

38:47 Steve's view on production levels

40:38 Outro

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This week I caught up with Finn Thormeier, Founder at Project 33.

They help B2B software companies by raising their founder's profiles and positioning them as authorities in their space. What they call Founder-Led Marketing.

We dive into the topic of Founder-Led Marketing. And get into the nitty gritty of what makes great content.

We cover:

✅ Why teams should be producing video content

✅ Why your LinkedIn content isn’t getting leads

✅ Viral LinkedIn posts aren’t what they seem

✅ Adopting a weighted engagement formula

✅ Adding pricing pages to your website

✅ Overcoming camera shyness

✅ Test posts vs. Video posts

✅ And much, much more!

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This week I caught up with the marketing powerhouse that is Ryan Stewart.

Managing partner at Webris, The Blueprint Training, Ryan Stewart Consulting, and The Traffic Projection Tool. A busy man!

We talk about niche marketing and the blueprint he used to grow his multimillion-dollar businesses (that’s right… plural!)

We cover:

✅ Positioning his multi-million dollar companies

✅ Why he subcontracts marketing roles

✅ How and why they picked their niche

✅ His process for producing content

✅ How to build a community in B2B

✅ The impact AI will have on B2Bs

✅ Having two LinkedIn profiles

✅ And much, much more…

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Hit subscribe, and more amazing guests are appearing in the coming weeks.