Behavioral Economcs

Politics, Law & Business

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Learn about Behavioral Economics with iMinds insightful audio knowledge series.According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behavior is known as the rational agent model. Sound realistic?

While the rational agent model is useful for some economic analysis, such as when we examine the economy as a whole, it clearly does not correspond to how human beings behave in the real world. Traditional (or neoclassical) economics, which relies on this model, simply cannot explain why people sometimes make decisions that are not strictly in their own best interests.

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Economic

Politics & Government

Public Policy

Business

Thought-Provoking

Consumer Behavior

Economic Politics & Government Public Policy Business Thought-Provoking Consumer Behavior

Editorial reviews

Behavioral economics is a recent concept in the business world that looks at how non-rational aspects of the human condition influence an individual's economic decisions. In behavioral economics, social and emotional factors play an integral role, and its combination of psychology, sociology, and economic theory makes it a useful asset for businesses and politicians. iMinds gives a quick yet thorough outline of the basic principles of behavioral economics, and Elouise Rothwell turns a potentially dry subject into a compelling thesis, using insistent and confident intonation to build a strong argument for its importance.

Critic reviews

"I'm learning all sorts of stuff about stuff I didn't even know I didn't know. And it sticks. In a nutshell: wonderful." (Jonathon Margolis, Financial Times)

Most relevant

Nice summary of behavioural economics.I never realized that a lot of the classical economic are based on people being rational which is obviously a incorrect assumption.