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Publisher's Summary

Being creative is a state of mind. Techniques may help, though some, like brainstorming, can, surprisingly, do more harm than good. And the climate at work and play matters too. But essentially, creativity is an attitude. We either meet life's challenges with a spirit of adventure, or we keep trying to make it fit old habits that don't work any more.

Creativity is not about what you do for a living, or how you dress. Accountants and receptionists need creativity as much as designers and song-writers. Creativity is not just for budding Mozarts and Einsteins. In uncertain times, we all need to be able to come up with fresh ideas, to sort out the good ones, and make them work. You don't want to move to Scotland, but I don't want to carry on in this dead-end job. Dad is getting frail, but the house isn't big enough to have him. We are afraid to let Sophie go to France, but she says that is "so not fair!".

Creativity is about discovering other possibilities that we have not dreamed of yet. Be Creative is about how to grow the kinds of minds that think new things.

©2004 Guy Claxton and Bill Lucas (P)2004 BBC Audiobooks Ltd

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
  • gareth
  • 05-07-17

Nice approach to creativity

Mindfulness, intuition, experiential focusing, relaxed alertness. Lots of good stuff here. I found the guided exercises a little rushed for my taste but once you get the gist you can approach them in your own time.

  • Overall
    3 out of 5 stars
  • Deborah
  • 04-14-13

good ideas, lousy delivery in audio format

Ideas are excellent. In audio book form - I found the delivery dull and uninspiring. (I'm a great fan of Guy Claxton's ideas so was expecting a dynamic experience.)

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    3 out of 5 stars
  • Dawn
  • 05-20-10

No-nonsense, sound thinking and useful

I've read books by both Guy Claxton and Bill Lucas, so guess I had a good idea of what to expect.
'Be Creative' is clearly set out and the narrative swaps between Guy and Bill. The content is no-nonsense, clearly given and highly practical.
Recommended if you want to give your brain a gentle nudge in the right direction.
Will be listening to this again and again.