About Lynn Whitbeck: Lynn Whitbeck is the Queen of Joyful Sales. Business Owners hire Lynn to ignite winning sales because most fail to create consistent, repeatable, and scalable growth. Lynn is the Founder and CEO of Petite2Queen, an Amazon Best-Selling Author, Speaker, and Host of Claim Your Career Crown and the Get More Clients shows. She loves visiting National Parks, cooking, and playing Pokémon Go.

In this episode, Jennie and Lynn discuss:

• How deeply understanding your ideal client’s story reduces resistance
• How a simple, repeatable interview process reveals how buyers really decide
• Why treating sales as service makes conversations easier
• How direct sellers can stop chasing and start attracting aligned buyers
• Why ethical, buyer-focused sales build long-term relationships

Key Takeaways:

• Salespeople don’t have to feel uncomfortable when the focus shifts from persuasion to service.
• Buyers don’t want to be pushed; they want to be understood, guided, and respected throughout the process.
• Listening to your clients’ real stories and emotions lets you meet them where they are before you ever ask for a decision.
• When sellers listen more than they talk, trust grows—and trust shortens the sales cycle.
• Selling with integrity isn’t slower or less profitable; it’s more sustainable and far more fulfilling.

"Knowledge is only good when you apply it. We learn by doing." — Lynn Whitbeck

Free Gift: Get your FREE copy of Lynn’s book, Get More Clients: https://dl.bookfunnel.com/yfr2u4ivvo

Connect with Lynn Whitbeck:

Facebook: https://www.facebook.com/petite2queen/

LinkedIn: https://www.linkedin.com/in/lynnwhitbeck

Instagram: https://www.instagram.com/petite2queen/

CONNECT WITH JENNIE:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he’s helping entrepreneurs stop chasing cold leads and start building real relationships that convert.

What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.

He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he’s spotlighting entrepreneurs who are marketing the right way — with purpose and heart.

In this episode, Jennie and Billy discuss:

• Billy’s origin story and community-based marketing
• The warm marketing framework for relationship-first growth
• Referrals versus paid advertising and common marketing mistakes
• The Live Local Marketing ecosystem of supports and resources

Key Takeaways:

• Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.
• Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.
• Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.
• Warm marketing is learnable and repeatable. Billy’s warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling.

"If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." — Billy Sammons

Free Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/

Connect with Billy Sammons:

LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/

CONNECT WITH JENNIE:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

In this episode, Jennie discusses:

• What “Being Busy” really is.
• Empower your family to help you around the house.
• You don’t have to do everything so it’s done “the right way.”
• I’m too busy = I choose not to prioritize……….

Key Takeaways:

• We are all busy. Busy is an excuse, busy is fear. Fear of failure and fear of success.
• We make time for what truly matters to us.
• Nothing would stop you if you were truly doing it to achieve your why.
• Schedule time to work on your business not just in your business.

CONNECT WITH JENNIE:

Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com

Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.