B2B Marketing Confessions

Narrated by: John J. Wall
Length: 5 hrs and 10 mins
3.1 out of 5 stars (12 ratings)

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Publisher's Summary

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

©2012, 2014 John J. Wall (P)2014 M Show Productions II

What listeners say about B2B Marketing Confessions

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  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Great overview of marketing, now where to start...

Apparently this field is not optional. Comming from a small company the biggest thing is what can I do to push the needle. Although some very good content I am unsure where my biggest bang for the buck and effort is.

1 person found this helpful

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    2 out of 5 stars
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difficult to listen to

Would you try another book from John J. Wall and/or John J. Wall?

No I would not, it was all about computer systems and not marketing as I had imagined

What could John J. Wall have done to make this a more enjoyable book for you?

he should have used professional voices as he was rushed and very hard to follow

Who would you have cast as narrator instead of John J. Wall?

almost anyone....

1 person found this helpful

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B2B Marketing

Would you try another book from John J. Wall and/or John J. Wall?

No

What was most disappointing about John J. Wall’s story?

He talks way to quickly.

Who would you have cast as narrator instead of John J. Wall?

Yes

You didn’t love this book... but did it have any redeeming qualities?

A lot of the content was very good however he seemed to be racing through to get to the end.

Any additional comments?

I felt myself getting more angry as I listened.

  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Only for First Timer to Email Marketing

... But really... Only for first timers.

This is a good resource for companies who use email marketing, to share with all the employees who don't really know what you do and how you do it. It will help the designers and assistants, and support staff... etc in understanding the aspects of the biz they aren't directly involved in.

Aside from that .. Don't waist your time.

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    2 out of 5 stars
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Messy confessions

What would have made B2B Marketing Confessions better?

Messy topics. All over the place. Did not learn anything special.

What was most disappointing about John J. Wall’s story?

Too many obvious facts that average listeners would know or understand.

Would you be willing to try another one of John J. Wall’s performances?

No.

What reaction did this book spark in you? Anger, sadness, disappointment?

Disappointment.